{"title":"Joop Pligt","description":"\u003cp\u003eJoop Pligt's works explore the intricate connections between human behaviour and the underlying psychological forces that shape our decisions. With a keen philosophical insight, his books delve into topics such as influence, motivation, and morality, offering readers a profound understanding of the mind.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for those fascinated by both philosophy and psychology, Pligt's writing combines academic rigour with accessible explanations. His thoughtful analyses invite readers to consider not just how we think, but why we act the way we do in social contexts.\u003c\/p\u003e","products":[{"product_id":"the-psychology-of-influence-by-joop-pligt-9781138667433","title":"The Psychology of Influence","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. \u003cem\u003eThe Psychology of Influence\u003c\/em\u003e explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication.\u003c\/p\u003e\n\n\u003cp\u003eIn a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eWhen do arguments become persuasive?\u003c\/li\u003e\n    \u003cli\u003eWhat influence do role models have?\u003c\/li\u003e\n    \u003cli\u003eWhat role do simple rules of thumb, social norms or emotions play?\u003c\/li\u003e\n    \u003cli\u003eWhich behaviours are difficult to influence, and why?\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eCovering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, \u003cem\u003eThe Psychology of Influence\u003c\/em\u003e will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47608143708396,"sku":"9781138667433","price":412.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138667433-the-psychology-of-influence.jpg?v=1778185377"}],"url":"https:\/\/bookhero.co.nz\/collections\/joop-pligt.oembed","provider":"Book Hero","version":"1.0","type":"link"}