{"title":"Jonathan Baker","description":"\u003cp\u003e\u003cstrong\u003eJonathan Baker\u003c\/strong\u003e explores the dynamic relationship between creativity and presentation in the world of fashion and design. His works delve into the art of visual merchandising, offering insightful perspectives on how aesthetic choices influence consumer experience and cultural trends.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a thoughtful examination of contemporary arts and culture, presented with clarity and practical insight. Baker’s books are essential for anyone interested in the intersection of fashion, design, and visual communication.\u003c\/p\u003e","products":[{"product_id":"visual-merchandising-for-fashion-by-jonathan-baker-9781350071599","title":"Visual Merchandising for Fashion","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhere do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.\u003c\/p\u003e\n\n\u003cp\u003eAs part of the \u003cem\u003eBasics Fashion Management\u003c\/em\u003e series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.\u003c\/p\u003e\n\n\u003cp\u003eThis revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47601232412908,"sku":"9781350071599","price":54.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/920a0c22740724c74db84fcca340cf53.jpg?v=1778036729"}],"url":"https:\/\/bookhero.co.nz\/collections\/jonathan-baker.oembed","provider":"Book Hero","version":"1.0","type":"link"}