{"title":"John Mullins","description":"\u003cp\u003e\u003cstrong\u003eJohn Mullins\u003c\/strong\u003e offers insightful guidance for entrepreneurs and business leaders seeking unconventional approaches to success. His works, including \u003cem\u003eBreak the Rules!\u003c\/em\u003e, challenge traditional thinking and encourage innovative strategies to thrive in competitive markets.\u003c\/p\u003e\n\n\u003cp\u003eWith a focus on practical solutions and real-world examples, Mullins explores how businesses can secure customer funding and build sustainable ventures. Readers can expect clear, engaging advice that inspires fresh perspectives within the \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e landscape.\u003c\/p\u003e","products":[{"product_id":"break-the-rules-by-john-mullins-9781394153015","title":"Break the Rules!","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDiscover the six counter-conventional mindsets to be a changemaker\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eBreak the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World\u003c\/i\u003e, celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You’ll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book.\u003c\/p\u003e\n\n\u003cp\u003eEach of these six mindsets can be learned, practiced, and built upon—by anyone, in any business setting large or small, old or new—to create thriving businesses that grow and prosper. Mullins draws on over two decades of research to show you how to do exactly that. You’ll also find:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eExplanations of why the six break-the-rules mindsets fly in the face of conventional business and business school wisdom\u003c\/li\u003e\n  \u003cli\u003eStrategies for dealing with, skating around, or otherwise overcoming the daunting obstacles that stand in every innovator’s way\u003c\/li\u003e\n  \u003cli\u003eWays to challenge assumptions and mitigate risk in order to take advantage of opportunities that present themselves along \u003ci\u003eyour\u003c\/i\u003e entrepreneurial path\u003c\/li\u003e\n  \u003cli\u003eSteps \u003ci\u003eyou\u003c\/i\u003e can take now to make one or more of these mindsets your own\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAn essential new take on entrepreneurship and on what it takes to be or become more “entrepreneurial”, \u003ci\u003eBreak the Rules!\u003c\/i\u003e sheds new light on an oft-discussed—but rarely understood—area of business.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854141575404,"sku":"9781394153015","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10069793482684.jpg?v=1759235061"},{"product_id":"the-customer-funded-business-by-john-mullins-9781118878859","title":"The Customer-Funded Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWho needs investors?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMore than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centrepieces of entrepreneurial endeavour. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created.\u003c\/p\u003e\n\n\u003cp\u003eBut the vast majority of fast-growing companies \u003ci\u003enever take any\u003c\/i\u003e venture capital. So where does the money come from to start and grow their companies? From a much more agreeable and hospitable source, their customers. That's exactly what Michael Dell, Bill Gates and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eThe Customer-Funded Business\u003c\/i\u003e, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st century entrepreneurs working in companies large and small have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eMatchmaker models (Airbnb)\u003c\/li\u003e\n    \u003cli\u003ePay-in-advance models (Threadless)\u003c\/li\u003e\n    \u003cli\u003eSubscription models (TutorVista)\u003c\/li\u003e\n    \u003cli\u003eScarcity models (Vente Privee)\u003c\/li\u003e\n    \u003cli\u003eService-to-product models (GoViral)\u003c\/li\u003e\n\u003c\/ul\u003e \n\n\u003cp\u003eThrough the captivating stories of these and other inspiring companies from around the world, Mullins brings to life the five models and identifies the questions that angel or other investors will – and should! – ask of entrepreneurs or corporate innovators seeking to apply them. Drawing on in-depth interviews with entrepreneurs and investors who have actually put these models to use, Mullins goes on to address the key implementation issues that characterise each of the models: when to apply them, how best to apply them, and the pitfalls to watch out for.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're an aspiring entrepreneur lacking the start-up capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, an intrapreneur seeking funding within an established company, or an angel investor or mentor who supports high-potential ventures, this book offers the most sure-footed path to starting, financing, or growing \u003ci\u003eyour\u003c\/i\u003e venture.\u003c\/p\u003e\n\n\u003cp\u003eJohn Mullins is the author of \u003ci\u003eThe New Business Road Test\u003c\/i\u003e and, with Randy Komisar, the widely acclaimed \u003ci\u003eGetting to Plan B\u003c\/i\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47464311095532,"sku":"9781118878859","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118878859-the-customer-funded-business.jpg?v=1775046321"}],"url":"https:\/\/bookhero.co.nz\/collections\/john-mullins.oembed","provider":"Book Hero","version":"1.0","type":"link"}