{"title":"John Kavanagh","description":"\u003cp\u003eWelcome to our curated collection of works by John Kavanagh, a distinguished figure renowned for his profound insights into the world of mixed martial arts. Known primarily as a celebrated coach, Kavanagh has made significant contributions to the field, not just through his coaching prowess but also via his engaging writings.\u003c\/p\u003e\n\n\u003cp\u003eIn the realm of Biography \u0026amp; Memoir, Kavanagh offers readers a fascinating glimpse into the life and mindset required to excel in one of the most demanding sports. His notable work, \u003cem\u003eWin or Learn\u003c\/em\u003e, captivates readers with the compelling narrative of his journey from a passionate beginner to a leading coach for fighters like Conor McGregor. Kavanagh’s writing is as much about personal growth and the pursuit of excellence as it is about the sport itself.\u003c\/p\u003e\n\n\u003cp\u003eEach book in this collection offers valuable lessons drawn from Kavanagh’s experiences, skillfully blending motivational insights with practical advice. Whether you're a fan of mixed martial arts or simply looking for some inspiration, you'll find Kavanagh's works both enlightening and empowering.\u003c\/p\u003e","products":[{"product_id":"win-or-learn-by-john-kavanagh-9780241977682","title":"Win or Learn","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe man behind the success of Conor McGregor\u003c\/p\u003e\n\n\u003cp\u003eGrowing up in Dublin, John Kavanagh was a skinny kid who was frequently bullied. After suffering a bad beating when he intervened to help a man who was being attacked, he decided he had to learn to defend himself. Before long, he was training fighters in a tiny shed and promoting the earliest mixed-martial arts events in Ireland. And then, a cocky young lad called Conor McGregor walked into his gym...\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eWin or Learn\u003c\/em\u003e, John Kavanagh tells his own remarkable life story—one that is at the heart of the extraordinary explosion of MMA in Ireland and globally. Kavanagh has become a guru to young men and women seeking to master the arts of combat. As the trainer of the world's most charismatic male MMA star, he has become a magnet for talented fighters from all over the world. Kavanagh's portrait of Conor McGregor—who he has seen in his lowest moments as well as in his greatest triumphs—is a revelation.\u003c\/p\u003e\n\n\u003cp\u003eWhat emerges from \u003cem\u003eWin or Learn\u003c\/em\u003e is a remarkable portrait of ambition, discipline, and persistence in the face of years and years of disappointment. It is a must-read for every MMA fan—but also for anyone who wants to understand how to follow a dream and realise a vision.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46380341231852,"sku":"9780241977682","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3490363482274.jpg?v=1744855719"}],"url":"https:\/\/bookhero.co.nz\/collections\/john-kavanagh.oembed","provider":"Book Hero","version":"1.0","type":"link"}