{"title":"John Hegarty","description":"\u003cp\u003eDiscover the insightful world of John Hegarty, a legendary figure in the advertising industry, right here in our collection. With decades of experience under his belt, Hegarty provides invaluable knowledge on the creative process, making his works essential reading for anyone interested in marketing, advertising, and creativity.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eHegarty on Advertising\u003c\/em\u003e, John delves deep into the principles and experiences that have shaped his outstanding career. This book is a treasure trove of wisdom, offering guidance to both budding and seasoned advertisers alike. It’s more than just a how-to guide; it’s a look into the mind of one of the industry’s best.\u003c\/p\u003e\n\n\u003cp\u003eMeanwhile, \u003cem\u003eHegarty on Creativity\u003c\/em\u003e breaks down the elusive nature of creativity and reveals how you can harness it to breathe life into your projects. By sharing personal anecdotes and important lessons, Hegarty aims to inspire and empower readers to unlock their potential and approach challenges with a creative mindset.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for entrepreneurs, marketers, and creative thinkers, John Hegarty’s books are not just educational but also highly motivational. Dive into his collection to transform your understanding of business and creativity today!\u003c\/p\u003e","products":[{"product_id":"hegarty-on-advertising-by-john-hegarty-9780500296967","title":"Hegarty on Advertising","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA revised and expanded edition of the book described by \u003ci\u003eBooks Monthly\u003c\/i\u003e as 'an absolute gem. A bible, in fact'.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf the future is going to be creative, then \u003ci\u003eHegarty on Advertising\u003c\/i\u003e points you in the right direction. Written by one of the world's legendary advertising men, this best-selling book contains five decades' worth of wisdom from the man behind hugely influential campaigns for brands such as Levi's, Audi, Boddingtons and Lynx.\u003c\/p\u003e\n\n\u003cp\u003eIn this new and improved edition, John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession.\u003c\/p\u003e\n\n\u003cp\u003eAnd if that isn't enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him.\u003c\/p\u003e\n\n\u003cp\u003eBoth a credo for creativity and a brilliantly entertaining memoir, \u003ci\u003eHegarty on Advertising\u003c\/i\u003e provides unparalleled industry insight through stories and anecdotes about the agencies in which Hegarty has played a vital role and the many characters with whom he has worked along the way. Packed with straight-down-the-line, generous, engaging and witty advice, it will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46721191837932,"sku":"9780500296967","price":41.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2790533482366.jpg?v=1754612228"},{"product_id":"hegarty-on-creativity-by-john-hegarty-9780500517246","title":"Hegarty on Creativity","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eCreativity isn't an occupation. It's a preoccupation. It invents, perfects, and defines our world. It explains and entertains us.\u003c\/p\u003e\n\n\u003cp\u003eBut what drives creativity? Inspires it? Sustains it?\u003c\/p\u003e\n\n\u003cp\u003eFrom John Hegarty, one of the world's most famous advertising creatives, comes this witty pocket book filled with fifty brilliant and provocative insights into creativity and the creative process.\u003c\/p\u003e\n\n\u003cp\u003eDiscover the essence of what fuels the creative mind with \u003cem\u003eHegarty on Creativity\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46721192886508,"sku":"9780500517246","price":24.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4993323482366.jpg?v=1754612536"}],"url":"https:\/\/bookhero.co.nz\/collections\/john-hegarty.oembed","provider":"Book Hero","version":"1.0","type":"link"}