{"title":"John Bloom","description":"\u003cp\u003eJohn Bloom’s works delve into the dynamic world of \u003cstrong\u003ebusiness and entrepreneurship\u003c\/strong\u003e, offering readers insightful narratives that explore the challenges and triumphs of innovation and ambition. His writing is known for combining sharp analysis with engaging storytelling, making complex ideas accessible and compelling.\u003c\/p\u003e\n\n\u003cp\u003eWith titles such as \u003cem\u003eEccentric Orbits\u003c\/em\u003e, Bloom invites readers to consider the unconventional paths that shape success and change industries. His books are ideal for those interested in the interplay between visionary thinking and practical enterprise.\u003c\/p\u003e","products":[{"product_id":"eccentric-orbits-by-john-bloom-9780802126788","title":"Eccentric Orbits","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe incredible story of Iridium—the most complex satellite system ever built, the cell phone of the future, and one of the largest corporate bankruptcies in American history— and one man's desperate race to save it.\u003c\/p\u003e\n\n\u003cp\u003eIn the early 1990s, Motorola, the legendary American radio and telecom company, made a huge gamble on a revolutionary satellite telephone system called Iridium. Light-years ahead of anything previously put into space, built on technology for Ronald Reagan's 'Star Wars', Iridium was a mind-boggling technical accomplishment that sent waves of panic through phone companies around the world, because, surely, Iridium was the future of communication. Only months after launching service, bankruptcy was inevitable—the largest to that point in American history. It looked like Iridium would go down as just a 'science experiment'.\u003c\/p\u003e\n\n\u003cp\u003eThat is, until Dan Colussy got a wild idea. Colussy, a retired former President of Pan Am, heard about Motorola's plans to 'de-orbit' the system and decided he would buy Iridium.\u003c\/p\u003e\n\n\u003cp\u003eA rollicking, unforgettable tale of innovation and failure, \u003ci\u003eEccentric Orbits\u003c\/i\u003e masterfully traces the development of satellite technology, the birth of Iridium, and Colussy's tireless efforts to stop it from being destroyed, despite the doors slammed in his face.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47558916964588,"sku":"9780802126788","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780802126788-eccentric-orbits.jpg?v=1776921644"}],"url":"https:\/\/bookhero.co.nz\/collections\/john-bloom.oembed","provider":"Book Hero","version":"1.0","type":"link"}