{"title":"John Baird","description":"\u003cp\u003e\u003cstrong\u003eJohn Baird\u003c\/strong\u003e offers practical insights and no-nonsense guidance within the realm of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e. His work, including titles like \u003cem\u003eTough Enough\u003c\/em\u003e, explores the resilience and determination needed to succeed in competitive markets.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect direct, thought-provoking advice that champions perseverance and strategic thinking. Baird's writing is ideal for those seeking to strengthen their entrepreneurial mindset and navigate the challenges of business with confidence.\u003c\/p\u003e","products":[{"product_id":"tough-enough-by-john-baird-9781037422195","title":"Tough Enough","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e‘Takes both old and new leadership tactics and transforms them into strategies to use in crises’ – Eric Yuan, CEO and founder of Zoom\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e'If you believe you have to choose between being respectful and being effective, \u003cem\u003eTough Enough\u003c\/em\u003e will change your mind' – John Mackey, cofounder and former CEO of Whole Foods and \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eConscious Capitalism\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFrom two of Silicon Valley's premier executive coaches, a no-nonsense guide to building elite teams by embracing true toughness – without sacrificing your humanity.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSome of today’s most successful companies are infamous for toxic, high-burnout cultures. But you don’t have to compromise your values to drive your team to greatness.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eTough Enough\u003c\/em\u003e, executive coaches John Baird and Matt Hunter introduce the ‘Toughness Spectrum’. This counterintuitive framework helps you calibrate between the passive ‘Comfort Zone’ and the destructive ‘Hardcore Zone’ to hit the high-performance sweet spot. Drawing on decades of experience coaching top CEOs and founders at world-class organisations like Apple, Nike, and DoorDash, the authors break down seven transformative habits to help you lead with radical respect and uncompromising results.\u003c\/p\u003e\n\n\u003cp\u003eThis isn't fluffy management theory. Packed with real-world stories and data-backed tools, this is the practical playbook for anyone ready to demand excellence and enforce accountability without crossing the line.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are an entrepreneur scaling a startup or an executive sharpening your team’s edge, \u003cem\u003eTough Enough\u003c\/em\u003e proves you don't have to be a jerk to build a next-generation company – but you do have to be tough enough.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e'A powerful reminder that excellence requires courage and that the best leaders know how to push harder, lead better, and achieve lasting results' – Lip Bu Tan, CEO of Intel Corporation\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e'A masterclass in modern leadership . . . a practical and powerful framework for building teams that truly win' – Denise Young, former Worldwide Chief of Human Resources at Apple\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":67598850425068,"sku":"9781037422195","price":75.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781037422195-tough-enough-1.jpg?v=1790725306"}],"url":"https:\/\/bookhero.co.nz\/collections\/john-baird.oembed","provider":"Book Hero","version":"1.0","type":"link"}