{"title":"Johanna Drucker","description":"\u003cp\u003e\u003cstrong\u003eJohanna Drucker\u003c\/strong\u003e offers insightful explorations into the history and theory of visual communication, with a special focus on typography and the evolution of the alphabet. Her work captivates readers interested in the intersection of design, language, and cultural expression, providing thoughtful analysis grounded in rich historical contexts.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for those drawn to \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e, Drucker’s books invite reflection on how written forms shape understanding and perception. Her texts engage both scholars and curious minds eager to delve deeper into the art and science behind the alphabet and visual literacy.\u003c\/p\u003e","products":[{"product_id":"inventing-the-alphabet-by-johanna-drucker-9780226815817","title":"Inventing the Alphabet","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe first comprehensive intellectual history of alphabet studies.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eInventing the Alphabet\u003c\/em\u003e provides the first account of two-and-a-half millennia of scholarship on the alphabet. Drawing on decades of research, Johanna Drucker dives into sometimes obscure and esoteric references, dispelling myths and identifying a pantheon of little-known scholars who contributed to our modern understandings of the alphabet, one of the most important inventions in human history.\u003c\/p\u003e\n\n\u003cp\u003eBeginning with Biblical tales and accounts from antiquity, Drucker traces the transmission of ancient Greek thinking about the alphabet’s origin and debates about how Moses learned to read. The book moves through the centuries, finishing with contemporary concepts of the letters in alpha-numeric code used for global communication systems. Along the way, we learn about magical and angelic alphabets, antique inscriptions on coins and artifacts, and the comparative tables of scripts that continue through the development of modern fields of archaeology and paleography.\u003c\/p\u003e\n\n\u003cp\u003eThis is the first book to chronicle the story of the intellectual history through which the alphabet has been “invented” as an object of scholarship.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47424395280620,"sku":"9780226815817","price":75.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780226815817.jpg?v=1774768554"}],"url":"https:\/\/bookhero.co.nz\/collections\/johanna-drucker.oembed","provider":"Book Hero","version":"1.0","type":"link"}