{"title":"Joel I. Shalowitz","description":"\u003cp\u003e\u003cstrong\u003eJoel I. Shalowitz\u003c\/strong\u003e specialises in insightful works on marketing and management within the healthcare sector. His writings delve into strategic approaches that healthcare organisations can adopt to navigate complex market dynamics and improve service delivery.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a thoughtful exploration of practical frameworks and innovative concepts that bridge business principles with the unique challenges of health services. These books offer valuable guidance for professionals seeking effective marketing strategies in healthcare environments.\u003c\/p\u003e","products":[{"product_id":"strategic-marketing-for-health-care-organizations-by-philip-kotler-9781118355831","title":"Strategic Marketing For Health Care Organizations","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA thorough update to a best-selling text emphasising how marketing solves a wide range of health care problems\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThere has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of \u003ci\u003eStrategic Marketing for Health Care Organizations\u003c\/i\u003e meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience.\u003c\/p\u003e\n\n\u003cp\u003eKotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyse environmental forces affecting a wide range of health care market participants.\u003c\/p\u003e\n\n\u003cp\u003eThe heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogeneous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing—with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47461436883180,"sku":"9781118355831","price":203.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118355831-strategic-marketing-for-health-care-organizations.jpg?v=1774968125"}],"url":"https:\/\/bookhero.co.nz\/collections\/joel-i-shalowitz.oembed","provider":"Book Hero","version":"1.0","type":"link"}