{"title":"Joe Peppard","description":"\u003cp\u003eWelcome to our collection dedicated to the insightful works of Joe Peppard, a renowned figure in the realm of Business \u0026amp; Entrepreneurship. With a focus on the strategic management of information systems, Peppard's books delve into the intersection of business strategy and technology. His expertise provides readers with valuable insights on how to leverage information systems to foster organisational growth and innovation.\u003c\/p\u003e\n\n\u003cp\u003eAmong his esteemed publications is \u003cem\u003eThe Strategic Management of Information Systems\u003c\/em\u003e, a must-read for anyone involved in business strategy or IT management. This book guides you through the complexities of aligning information technology with business objectives, ensuring that your organisation stays ahead in the digital age.\u003c\/p\u003e\n\n\u003cp\u003eExplore our collection and enrich your understanding of how strategic management of IT can be a powerful tool for navigating today’s rapidly evolving business landscape. Whether you're a seasoned professional seeking to update your knowledge or a budding entrepreneur eager to learn, Joe Peppard's works offer essential guidance and practical strategies for success.\u003c\/p\u003e","products":[{"product_id":"the-strategic-management-of-information-systems-by-john-ward-9780470034675","title":"The Strategic Management of Information Systems","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eThe Strategic Management of Information Systems\u003c\/i\u003e by John Ward and Joe Peppard is a comprehensively updated revision of a book regarded by many as one of the leading and authoritative titles for practitioners, academics, and students in the domain of information systems and technology (IS\/IT) strategy.\u003c\/p\u003e\n\n\u003cp\u003eThis edition presents a structured framework with tools, techniques, and ways of thinking that provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.\u003c\/p\u003e\n\n\u003cp\u003eThe book brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS\/IT.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003ePeppard\u003c\/b\u003e and \u003cb\u003eWard\u003c\/b\u003e discuss the key questions that managers have to grapple with: \u003ci\u003ewhere, when\u003c\/i\u003e, and \u003ci\u003ehow\u003c\/i\u003e to invest in IS\/IT, highlighting the necessity for an IS\/IT (or digital) strategy.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855268696300,"sku":"9780470034675","price":135.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780470034675.jpg?v=1759266095"}],"url":"https:\/\/bookhero.co.nz\/collections\/joe-peppard.oembed","provider":"Book Hero","version":"1.0","type":"link"}