{"title":"Joe McNally","description":"\u003cp\u003eWelcome to our Joe McNally collection, where the art of photography meets storytelling at its finest. Joe McNally is a name that resonates with photography enthusiasts across the globe, known for his exceptional ability to blend technical expertise with an artistic flair that brings images to life.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout works in this collection is \u003cem\u003eThe Real Deal\u003c\/em\u003e, a book that delves into the heart of capturing authentic moments through the lens. In this insightful read, McNally shares not just his photographic techniques but also the thought processes and philosophies that drive his work. It's more than a guide—it's an invitation to see the world through the eyes of a master photographer.\u003c\/p\u003e\n\n\u003cp\u003eJoe McNally's books are a veritable treasure trove for anyone interested in \u003cstrong\u003eArts \u0026amp; Culture\u003c\/strong\u003e, offering a deep dive into the world of professional photography. Whether you're an aspiring photographer or simply appreciate the art form, McNally's works provide both inspiration and education in equal measure.\u003c\/p\u003e\n\n\u003cp\u003eExplore the collection today and discover why Joe McNally is celebrated as one of the most influential photographers of our time.\u003c\/p\u003e","products":[{"product_id":"the-real-deal-by-joe-mcnally-9781681988016","title":"The Real Deal","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePhotographer and best-selling author Joe McNally shares stories and lessons from a life in photography.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhen Joe McNally moved to New York City in 1976, his first job was at the \u003ci\u003eDaily News\u003c\/i\u003e as a copyboy, \"the wretched dog of the newsroom.\" He was earning the lowest pay grade possible and living in a cheap hotel in Manhattan. Life was not glamorous. But with a fierce drive, an eye for a picture, and a willingness to take (almost) any assignment that came his way, Joe stepped out onto the always precarious tightrope of the freelance photographer—and never looked back.\u003c\/p\u003e\n\n\u003cp\u003eFast forward 40 years, and his work has included assignments and stories for \u003ci\u003eNational Geographic\u003c\/i\u003e, \u003ci\u003eTime\u003c\/i\u003e, \u003ci\u003eLIFE\u003c\/i\u003e, \u003ci\u003eSports Illustrated\u003c\/i\u003e, and more. He has traveled for assignments to nearly 70 countries and received dozens of awards for his photography.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eThe Real Deal\u003c\/i\u003e, Joe tells us how it all started, and candidly shares stories, lessons, and insights he has collected along the way. This is not a dedicated how-to book about \"where to put the light,\" though there is certainly instructional information to be gleaned here. This is also not a navel-gazing look back at \"the good old days,\" because those never really existed anyway.\u003c\/p\u003e\n\n\u003cp\u003eInstead, \u003ci\u003eThe Real Deal\u003c\/i\u003e is simply a collection of candid \"field notes\"—some short, some quite long—gathered over time that, together, become an intimate look behind the scenes at a photographer who has pretty much seen and done it all.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47363139731692,"sku":"9781681988016","price":84.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/23669223482786.jpg?v=1772917017"}],"url":"https:\/\/bookhero.co.nz\/collections\/joe-mcnally.oembed","provider":"Book Hero","version":"1.0","type":"link"}