{"title":"Jessica Hatzis","description":"\u003cp\u003e\u003cstrong\u003eJessica Hatzis\u003c\/strong\u003e crafts compelling stories that delve into personal histories and transformative journeys. Her works explore resilience, identity, and the nuances of everyday life, offering readers intimate glimpses into the human experience.\u003c\/p\u003e\n\n\u003cp\u003eRooted in the \u003cem\u003eBiography \u0026amp; Memoir\u003c\/em\u003e genre, Jessica Hatzis’s writing resonates with authenticity and emotional depth, inviting reflection and connection through vivid storytelling and heartfelt narratives.\u003c\/p\u003e","products":[{"product_id":"from-the-ground-up-by-bree-johnson-9781923293953","title":"From the Ground Up","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe only thing scarier than a new idea is an old one.\u003c\/p\u003e\n\n\u003cp\u003eJessica Hatzis and Bree Johnson, co-founders of the cult branding agency Willow \u0026amp; Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneurs.\u003c\/p\u003e\n\n\u003cp\u003eWith a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1 billion, \u003cem\u003eFrom the Ground Up\u003c\/em\u003e is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy.\u003c\/p\u003e\n\n\u003cp\u003eCurious? Time to risk it for the biscuit.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Simon \u0026 Schuster NZ","offers":[{"title":"Default Title","offer_id":47456386973932,"sku":"9781923293953","price":31.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781923293953.jpg?v=1774862924"}],"url":"https:\/\/bookhero.co.nz\/collections\/jessica-hatzis.oembed","provider":"Book Hero","version":"1.0","type":"link"}