{"title":"Jens Müller","description":"\u003cp\u003e\u003cstrong\u003eJens Muller\u003c\/strong\u003e offers a captivating exploration of arts and culture, with a particular focus on design history. His works delve into the evolution of graphic design, providing insightful perspectives on visual communication and creative movements.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect richly detailed narratives that illuminate the intersections of art, culture, and design. Muller’s writing combines scholarly rigour with an accessible style, making complex concepts engaging for both students and enthusiasts alike.\u003c\/p\u003e","products":[{"product_id":"logo-beginnings-by-jens-muller-9783836582285","title":"Logo Beginnings","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eCountless \u003cstrong\u003eglobal brands\u003c\/strong\u003e, including \u003cstrong\u003eRolex, BMW, Louis Vuitton\u003c\/strong\u003e, and the \u003cstrong\u003eNew York Yankees\u003c\/strong\u003e, still use logos that were \u003cstrong\u003edesigned over 100 years ago\u003c\/strong\u003e. Yet there has never been a \u003cstrong\u003emonograph devoted to the origins of logo design\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eIn the second half of the 19th century, the trademark replaced traditional symbols, such as the family coat of arms, as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today.\u003c\/p\u003e\n\n\u003cp\u003eAuthor \u003cstrong\u003eJens Müller\u003c\/strong\u003e, described as the \"logo detective\" by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than \u003cstrong\u003e6,000 logos from 1870 to 1940\u003c\/strong\u003e. This unparalleled collection traces the development of \u003cstrong\u003emodern trademarks\u003c\/strong\u003e and sheds light on \u003cstrong\u003eforgotten designs\u003c\/strong\u003e and \u003cstrong\u003eearly versions of famous logos\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThe catalog is divided into four design categories: Pictorial, Form, Effect, and Typographic. Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today.\u003c\/p\u003e\n\n\u003cp\u003eAlong with an extensive picture section, \u003cem\u003eLogo Beginnings\u003c\/em\u003e comprises an introduction by Jens Müller on the history of the trademark, as well as a \u003cstrong\u003ereproduction\u003c\/strong\u003e of the first comprehensive examination of modern corporate logos: the influential design pioneer F.H. Ehmcke's (1878-1965) illustrated essay \"Wahrzeichen-Warenzeichen\" (Symbols-trademarks) from 1921.\u003c\/p\u003e\n\n\u003cp\u003eAlso included are \u003cstrong\u003eten case studies of famous trademarks, including those of 3M, NBC, Shell,\u003c\/strong\u003e and \u003cstrong\u003eOlivetti\u003c\/strong\u003e, and numerous rare images illustrating the—at times varied, at times consistent—developments in international logo design and the \u003cstrong\u003ebirth of the corporate identity\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eLogo Beginnings\u003c\/em\u003e is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic \u003cem\u003eLogo Modernism\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46833262428396,"sku":"9783836582285","price":195.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/27810983483553.jpg?v=1758449189"},{"product_id":"graphic-design-1890-today-by-jens-muller-9783754400241","title":"Graphic Design. 1890-Today","description":"\u003cp\u003eThrough the turbulent events of the last century-and-a-half, graphic design-with its vivid, neat synthesis of image and idea-has distilled the spirit of each age. It surrounds us every minute of the day, from minimalist packaging to colorful adverts, environmental graphics to sleek interfaces: graphic design is as much about reflecting society's aspirations and values as it is about transmitting information. \u003cbr\u003e\u003cbr\u003eNow published as part of our popular Basic Art series, this vibrant compendium lays out the evolution of graphic design from its inception in the 1890s up until the present day. Using his sweeping knowledge of the field, author Jens Müller has curated hundreds of examples from across the globe, arranged by decade. \u003cbr\u003e\u003cbr\u003eEach chapter also includes thumbnails of significant movements and influential publications, plus concise biographies of design masterminds like Massimo Vignelli (New York subway wayfinding), Otl Aicher (Lufthansa identity), Paula Scher (Citibank identity), Milton Glaser (I Love New York), Louise Fili (packaging), and Stefan Sagmeister (handwritten posters).\u003cbr\u003e\u003cbr\u003eThis succinct but authoritative collection reflects on the development of a creative field that is constantly changing and challenging itself. The design classics Müller has curated act as coordinates, helping to trace the incontrovertible influence of graphic design on our daily lives. It's both a handy primer and an informed exploration of how graphic design shapes our choices, from the products we buy and the media we consume, to how we behave and think of ourselves.\u003c\/p\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47288473714924,"sku":"9783754400241","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/1d1ea96fcb26f16b0461842c5579bed4.jpg?v=1771210013"},{"product_id":"the-history-of-graphic-design-45th-ed-by-jens-muller-9783836588065","title":"The History of Graphic Design. 45th Ed.","description":"\u003cp\u003eThrough the turbulent passage of time, graphic design-with its vivid, neat synthesis of image and idea-has \u003cb\u003edistilled the spirit of each age\u003c\/b\u003e. Surrounding us every minute of every day, from minimalist packaging to colorful adverts, smart environmental graphics to sleek interfaces: graphic design is as much about transmitting information as it is about \u003cb\u003ereflecting society's cultural aspirations\u003c\/b\u003e and values.\u003cbr\u003e\u003cbr\u003eWith his sweeping knowledge of the field, author \u003cb\u003eJens Müller\u003c\/b\u003e curates the \u003cb\u003estandout designs for each year\u003c\/b\u003e, a running sequence of design milestones. This collection of important graphic works represents a \u003cb\u003elong-overdue reflection\u003c\/b\u003e on the development of a creative field constantly changing and challenging itself. These \u003cb\u003ekey pieces act as coordinates through contemporary history\u003c\/b\u003e, helping us trace the sheer influence of graphic design on our daily lives.\u003c\/p\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47288927092972,"sku":"9783836588065","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/27868783483553.jpg?v=1770580444"},{"product_id":"the-computer-a-history-from-the-17th-century-to-today-by-jens-muller-9783836573344","title":"The Computer. A History from the 17th Century to Today","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe story of the \u003cstrong\u003eevolution of machines in computer history\u003c\/strong\u003e is full of the disruptive innovations that have led to today's world. From the \u003cstrong\u003eearly beginnings\u003c\/strong\u003e of computing to the \u003cstrong\u003ebulky mainframe\u003c\/strong\u003e to the \u003cstrong\u003epersonal computer era\u003c\/strong\u003e, we now live in an almost entirely \u003cstrong\u003edigital age\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Computer\u003c\/em\u003e explores steps from the first ideas of a calculating machine in the 19th century and early experiments with autonomous driving in the 1920s to oversized office computers in the 1950s to laptops and wearables of today. \u003cstrong\u003eJens Müller delivers a visual understanding\u003c\/strong\u003e of the emergence of the Information Age that hasn't been shown before. Tracing the \u003cstrong\u003estories of tech visionaries, pioneers, and entrepreneurs\u003c\/strong\u003e, the book combines \u003cstrong\u003ecompelling visuals, historical documents, and in-depth explanations\u003c\/strong\u003e to reveal significant events in computer history. It encompasses the invention of machines, coding, and software development, as well as technology's influence on today's political landscape.\u003c\/p\u003e\n\n\u003cp\u003eThis survey presents creations from \u003cstrong\u003eAda Lovelace, Charles Babbage, Alan Turing, Grace Hopper, Bill Gates, and Steve Jobs\u003c\/strong\u003e. It showcases forgotten gadgets and prototypes connecting iconic products such as the Apple Macintosh and the Sony PlayStation, while also remembering milestones in software development, videogaming, and the web. Infographics explain wireless communication and other fundamental technical concepts, while the history of corporations such as \u003cstrong\u003eIBM, Apple, Microsoft, Atari, Amazon, and Google\u003c\/strong\u003e is retraced through rare photographs and advertising campaigns.\u003c\/p\u003e\n\n\u003cp\u003eA fascinating read, this book acknowledges the computer's stupendous power and social impact. For techies and \u003cstrong\u003eeveryone interested in culture, economics, politics, and science\u003c\/strong\u003e, it illustrates how we got here today and helps us ask better questions about where we will be tomorrow.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47428237459692,"sku":"9783836573344","price":195.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9783836573344.jpg?v=1774766854"},{"product_id":"logo-beginnings-by-jens-muller-9783754401378","title":"Logo Beginnings","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBy the late 19th century, trademarks began to replace traditional emblems, like coats of arms, as identifying symbols for companies. At first, logos tended to be figurative, but over time they morphed into the abstract marks that we see everywhere today. Yet many iconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—still use logos designed 100 years ago.\u003c\/p\u003e\n\n\u003cp\u003eBringing together two previous volumes—\u003cem\u003eLogo Beginnings\u003c\/em\u003e and \u003cem\u003eLogo Modernism\u003c\/em\u003e—into one compendium, design expert Jens Müller (dubbed \"the logo detective\" by Wired magazine) has trawled historical trademark archives and design publications to unearth thousands of logos from as far back as 1870, including many forgotten designs and early versions of today's brand identifiers.\u003c\/p\u003e\n\n\u003cp\u003eFor clarity and ease of reference, both the Beginnings and Modernism sections are divided into categories (like Pictorial, Form, Effect, and Typographic) with each category further subdivided by basic design elements, like circle, line, alphabet, overlay, dots and squares.\u003c\/p\u003e\n\n\u003cp\u003eFor context, in addition to the author's essay on the history of the trademark, R. Roger Remington writes on modernism in graphic design, plus there are profiles of eight seminal designers—including Paul Rand, Yusaku Kamekura, and Anton Stankowski.\u003c\/p\u003e\n\n\u003cp\u003eCovering everything from media outfits to retail giants, airlines to art galleries, this is an invaluable resource for graphic designers, advertisers, and branding experts. It will also delight fans of cultural and corporate history, and anyone fascinated by the persuasive power of image and form.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47536754852076,"sku":"9783754401378","price":62.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c0b40550985a94d5a3c8390e9129465a.jpg?v=1776904586"},{"product_id":"logo-modernism-by-jens-muller-9783836545303","title":"Logo Modernism","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eModernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognise a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the \u003cstrong\u003edistillation of modernism in graphic design\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThis unprecedented TASCHEN publication, authored by \u003cstrong\u003eJens Müller\u003c\/strong\u003e, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how \u003cstrong\u003emodernist attitudes and imperatives gave birth to corporate identity\u003c\/strong\u003e. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organised into three design-orientated chapters: \u003cstrong\u003eGeometric, Effect, and Typographic\u003c\/strong\u003e. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots, and squares.\u003c\/p\u003e\n\n\u003cp\u003eAlongside the comprehensive catalogue, the book features an introduction from \u003cstrong\u003eJens Müller\u003c\/strong\u003e on the history of logos, and an essay by \u003cstrong\u003eR. Roger Remington\u003c\/strong\u003e on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, offering a detailed look at the life and work of luminaries such as \u003cstrong\u003ePaul Rand, Yusaku Kamekura, and Anton Stankowski\u003c\/strong\u003e, and at significant projects such as \u003cstrong\u003eFiat, The Daiei Inc., and the Mexico Olympic Games of 1968\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eAn unrivalled resource for graphic designers, advertisers, and branding specialists, \u003cem\u003eLogo Modernism\u003c\/em\u003e is equally fascinating for anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47596793200876,"sku":"9783836545303","price":195.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9783836545303-logo-modernism.jpg?v=1777941987"}],"url":"https:\/\/bookhero.co.nz\/collections\/jens-muller.oembed","provider":"Book Hero","version":"1.0","type":"link"}