{"title":"Jenny Millar","description":"\u003cp\u003eJenny Millar crafts insightful works that delve into the dynamic world of business and entrepreneurship. Her writing offers practical strategies and innovative approaches, perfect for readers seeking to enhance their understanding of pricing, growth, and market challenges.\u003c\/p\u003e\n\n\u003cp\u003eWith a focus on real-world application, Jenny Millar’s books are ideal for professionals and entrepreneurs eager to sharpen their competitive edge. Each title provides clear guidance designed to inspire confident decision-making in fast-paced business environments.\u003c\/p\u003e","products":[{"product_id":"the-pricing-sprint-by-jenny-millar-9781399430807","title":"The Pricing Sprint","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e“A brilliant, step-by-step guide to aligning price with customer behaviour.”\u003cbr\u003e\u003ci\u003eRory Sutherland, Vice Chairman, Ogilvy Group\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHave you ever felt that your business is leaving money on the table?\u003c\/strong\u003e Discounting under pressure, hesitant to raise prices, or struggling to articulate your value?\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIf so, you’re not alone.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eJenny Millar and Ann Padley have seen companies lose out on millions. Not because their product is wrong or their costs are too high, but because they’ve misjudged something far more complex: what people value.\u003c\/p\u003e\n\n\u003cp\u003eIn 12 actionable steps, \u003ci\u003eThe Pricing Sprint\u003c\/i\u003e transforms pricing from a ‘guessing game’ and a ‘black box’ into a collaborative and inspiring conversation about value and growth; it fuels a repeatable, evidence-driven process to design, test, and optimise pricing.\u003c\/p\u003e\n\n\u003cp\u003ePacked with practical tools and case studies, you’ll discover a new approach to pricing that’s as grounded in human behaviour as it is in commercial insight. The result? Pricing strategies that are customer-focused, market-aligned, and designed for growth – and a team that is engaged and ready to implement them.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThis is more than a book on pricing.\u003c\/strong\u003e It’s a masterclass in shaping a sustainable commercial strategy that aligns with your values, builds customer loyalty, and delivers exceptional business results.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47548208677100,"sku":"9781399430807","price":55.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/b3e84fdec2c2f67b8f3fb3de892a3e30.jpg?v=1776908114"}],"url":"https:\/\/bookhero.co.nz\/collections\/jenny-millar.oembed","provider":"Book Hero","version":"1.0","type":"link"}