{"title":"Jeff Thull","description":"\u003cp\u003eWelcome to our collection of works by Jeff Thull, a renowned expert in the field of business and entrepreneurship. Thull is celebrated for his insights into complex sales strategies and his ability to transform the way businesses approach sales and client management.\u003c\/p\u003e\n\n\u003cp\u003eIn this collection, you'll find thought-provoking titles such as \u003cem\u003eMastering the Complex Sale\u003c\/em\u003e, where Jeff Thull delves into the intricacies of sales processes in today’s competitive market. His books are essential reads for professionals seeking to enhance their sales techniques, fostering a deeper understanding of client needs and strategic solutions.\u003c\/p\u003e\n\n\u003cp\u003eJeff Thull’s works are not just about selling; they are comprehensive guides that blend theory with practical application, making them invaluable resources for anyone in business development or entrepreneurship. Immerse yourself in his insights and transform your approach to business success.\u003c\/p\u003e","products":[{"product_id":"mastering-the-complex-sale-by-jeff-thull-9780470533116","title":"Mastering the Complex Sale","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePraise for \u003ci\u003eMastering the Complex Sale\u003c\/i\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives.\"\u003cbr\u003e —Geoffrey A. Moore, author of \u003ci\u003eCrossing the Chasm\u003c\/i\u003e and \u003ci\u003eDealing with Darwin\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a 'selling process'—it is a survival guide—a truly outstanding approach to bringing all the pieces of the puzzle together.\"\u003cbr\u003e —Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI\/Criterion, Inc.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eMastering the Complex Sale\u003c\/i\u003e brilliantly sets up value from the customer's perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment.\"\u003cbr\u003e —Samik Mukherjee, Vice President, Onshore Business, Technip\u003c\/p\u003e\n\n\u003cp\u003e\"Customers need to know the value they will receive and how they will receive it. Thull's insights into the complex sale and how to clarify and quantify this value are remarkable—\u003ci\u003eMastering the Complex Sale\u003c\/i\u003e will be required reading for years to come!\"\u003cbr\u003e —Lee Tschanz, Vice President, North American Sales, Rockwell Automation\u003c\/p\u003e\n\n\u003cp\u003e\"Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn't a given, it's a choice. This is a proven alternative to the price-driven sale. We've spoken to his clients. This stuff really works, folks.\"\u003cbr\u003e —Dave Stein, CEO and Founder, ES Research Group, Inc.\u003c\/p\u003e\n\n\u003cp\u003e\"Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels.\"\u003cbr\u003e —Sven Kroneberg, President, Seminarium Internacional\u003c\/p\u003e\n\n\u003cp\u003e\"Jeff's main thesis—that professional customer guidance is the key to success—rings true in every global market today. \u003ci\u003eMastering the Complex Sale\u003c\/i\u003e is the essential read for any organization looking to transform their business for long-term, value-driven growth.\"\u003cbr\u003e —Jon T. Lindekugel, President, 3M Health Information Systems, Inc.\u003c\/p\u003e\n\n\u003cp\u003e\"Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today's competitive marketplace. It's no longer about selling; it's about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference.\"\u003cbr\u003e —Carol Pudnos, Executive director, Healthcare Industry, Dow Corning Corporation\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854667075820,"sku":"9780470533116","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6ff7861ce00214475e1906696597c78d.jpg?v=1759266671"}],"url":"https:\/\/bookhero.co.nz\/collections\/jeff-thull.oembed","provider":"Book Hero","version":"1.0","type":"link"}