{"title":"Jeff Sauro","description":"\u003cp\u003eDiscover the insightful world of data-driven decision-making with the works of Jeff Sauro, a leading authority in the field of customer analytics. Known for his ability to break down complex statistical concepts into accessible and actionable insights, Jeff Sauro has become a notable figure for professionals looking to enhance their business strategies through data.\u003c\/p\u003e\n\n\u003cp\u003eHis acclaimed book, \u003cem\u003eCustomer Analytics For Dummies\u003c\/em\u003e, serves as an essential guide for understanding the fundamentals of customer analytics within the realm of business and entrepreneurship. This collection is perfect for both beginners and seasoned professionals eager to deepen their knowledge of customer data analysis and how these insights can drive business growth.\u003c\/p\u003e\n\n\u003cp\u003eJeff Sauro's writing is characterised by clarity and practicality, making his books invaluable resources for anyone aiming to leverage data in crafting impactful business strategies. Embark on your journey to mastering customer analytics with Jeff Sauro's expert guidance, and discover how data can transform the way you understand and connect with your customers.\u003c\/p\u003e","products":[{"product_id":"customer-analytics-for-dummies-by-jeff-sauro-9781118937594","title":"Customer Analytics For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eThe easy way to grasp customer analytics\u003c\/b\u003e\n\n\u003cp\u003eEnsuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. \u003ci\u003eCustomer Analytics For Dummies\u003c\/i\u003e shows you how to measure each stage of the customer journey and use the right analytics to understand customer behaviour and make key business decisions.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eCustomer Analytics For Dummies\u003c\/i\u003e gets you up to speed on what you should be testing. You'll also find current information on how to leverage A\/B testing, social media's role in post-purchase analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eShows you what to measure, how to measure, and ways to interpret the data\u003c\/li\u003e\n  \u003cli\u003eProvides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart\u003c\/li\u003e\n  \u003cli\u003eExplains how to use customer analytics to make smarter business decisions that generate more loyal customers\u003c\/li\u003e\n  \u003cli\u003eOffers easy-to-digest information on understanding each stage of the customer journey\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, \u003ci\u003eCustomer Analytics For Dummies\u003c\/i\u003e has you covered.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867417268460,"sku":"9781118937594","price":66.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/e7aa8e3d11a04c58f9974ca1cb8ccb09.jpg?v=1759716660"}],"url":"https:\/\/bookhero.co.nz\/collections\/jeff-sauro.oembed","provider":"Book Hero","version":"1.0","type":"link"}