{"title":"Jay McClelland","description":"\u003cp\u003e\u003cem\u003eExplore the writings of Jay McClelland, a renowned figure in the realm of cognitive science and personal development. His works delve into the complexities of the human mind, offering readers profound insights into self-improvement and personal growth.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eJay McClelland is celebrated for his unique ability to weave scientific perspectives into accessible guidance for everyday life. His book, \u003cstrong\u003e\u003cem\u003eThe Emergent Mind\u003c\/em\u003e\u003c\/strong\u003e, captures this essence by exploring how the intricate workings of the brain can be understood and harnessed to enhance personal development. Whether you are seeking to unlock your potential, develop new skills, or simply understand yourself better, McClelland's writings provide a thoughtful and inspiring journey.\u003c\/p\u003e\n\n\u003cp\u003eEngage with McClelland’s work to gain a deeper understanding of the mind's role in personal transformation. Perfect for those interested in the intersection of science and self-help, this collection encourages you to embark on a journey of intellectual and personal discovery.\u003c\/p\u003e","products":[{"product_id":"the-emergent-mind-by-gaurav-suri-9781035088355","title":"The Emergent Mind","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhen we are trying to solve a problem, what happens? We weigh arguments or rely on intuition before reaching a conscious decision. But what is going on behind the scenes?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Emergent Mind\u003c\/em\u003e, Gaurav Suri and Jay McClelland show that our experience is the tip of an iceberg of brain activity that can be captured in an artificial neural network. Such networks—initially developed as models of ourselves—have become the engines of artificial neural intelligence. Suri and McClelland aren't reducing mankind to mere machines. Rather, they are showing how a data-driven neural network can create thoughts, emotions, and ideas—a mind—whether in humans or computers.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Emergent Mind\u003c\/em\u003e provides a fascinating account of how we reach decisions, why we change our minds, and how we are affected by context and experience. Ultimately, the book gives a new answer to one of our oldest questions: Not just how do minds work, but what is a mind?\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46978057634028,"sku":"9781035088355","price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/24dfaadf60462d57b12f14791ce7c3e1.jpg?v=1762941042"}],"url":"https:\/\/bookhero.co.nz\/collections\/jay-mcclelland.oembed","provider":"Book Hero","version":"1.0","type":"link"}