{"title":"Jan Zimmerman","description":"\u003cp\u003eWelcome to the Jan Zimmerman collection, where you'll discover essential resources for navigating the dynamic world of social media marketing. Jan Zimmerman is a renowned author and expert in the field of business and entrepreneurship, particularly celebrated for her \u003cem\u003eSocial Media Marketing All-in-One For Dummies\u003c\/em\u003e series.\u003c\/p\u003e\n\n\u003cp\u003eZimmerman's books serve as invaluable guides for both beginners and seasoned marketers looking to enhance their online presence. Her detailed yet approachable writing style offers clear, step-by-step instructions on mastering various social media platforms, crafting effective marketing strategies, and staying ahead in the ever-evolving digital landscape.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're an entrepreneur seeking to elevate your brand or a professional aiming to bolster your marketing skills, the Jan Zimmerman collection provides comprehensive, easy-to-follow insights and tips that cater to all levels of expertise. Dive into these informative resources and transform your social media marketing strategy today!\u003c\/p\u003e","products":[{"product_id":"social-media-marketing-all-in-one-for-dummies-by-deborah-ng-9781119696872","title":"Social Media Marketing All-in-One For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eGet social with the bestselling social media marketing book\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eNo person can ignore social media these days—and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram—and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. \u003cem\u003eSocial Media Marketing All-in-One For Dummies\u003c\/em\u003e helps you take a step back, make sense of the noise, and get your brand voice heard over the babble—in the way you want it to be.\u003c\/p\u003e\n\n\u003cp\u003eThese nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff—like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest—you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eKeep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more\u003c\/li\u003e\n    \u003cli\u003eBlend your social side with your traditional marketing presence\u003c\/li\u003e\n    \u003cli\u003eBecome more engaging and metric your success\u003c\/li\u003e\n    \u003cli\u003eGet to know your fans with user data\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWherever you're coming from—social media strategist, site manager, marketer, or something else—social media is where your customers are. This book shows you how to be there, too.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854837305580,"sku":"9781119696872","price":79.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/abec661e6237438dcff0a27641f5c88c.jpg?v=1759264107"}],"url":"https:\/\/bookhero.co.nz\/collections\/jan-zimmerman.oembed","provider":"Book Hero","version":"1.0","type":"link"}