{"title":"James Cunningham","description":"\u003cp\u003eWelcome to the James Cunningham collection, your gateway to understanding the innovative world of technology entrepreneurship. James Cunningham is a distinguished author and expert in the field of business and entrepreneurship. Known for his insightful analysis and practical approaches, his works are an essential read for anyone looking to make their mark in the tech industry.\u003c\/p\u003e\n\n\u003cp\u003eJames Cunningham's notable contributions, including the acclaimed book \u003cem\u003eTechnology Entrepreneurship\u003c\/em\u003e, delve deep into the dynamics of launching and sustaining successful tech ventures. His writing blends theoretical foundations with real-world applications, making complex concepts accessible and engaging for both aspiring entrepreneurs and seasoned business professionals.\u003c\/p\u003e\n\n\u003cp\u003eIn a rapidly evolving digital era, staying informed and ahead of the curve is crucial. Cunningham's books cover a range of topics within business and entrepreneurship, providing readers with comprehensive knowledge and tools to navigate and succeed in the tech-driven business landscape.\u003c\/p\u003e\n\n\u003cp\u003eExplore the James Cunningham collection today and equip yourself with the insights needed to transform innovative ideas into thriving businesses.\u003c\/p\u003e","products":[{"product_id":"technology-entrepreneurship-by-james-cunningham-9781352011173","title":"Technology Entrepreneurship","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis second edition of the critically acclaimed core textbook provides students from technology and science-based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy, and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eTechnology Entrepreneurship\u003c\/em\u003e provides students with comprehensive guidance on the specialised field of ‘technopreneurship’. It provides the tools and frameworks required for managing, commercialising, and marketing technological innovation. With real-life examples and case studies from a range of countries and industries, it equips students with the understanding required to successfully launch their products.\u003c\/p\u003e\n\n\u003cp\u003eThis text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science, and computing technology programmes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNew to this edition:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAll chapters updated to reflect the evolution of theory and practice in the field\u003c\/li\u003e\n  \u003cli\u003eNew cases on digital entrepreneurship, growth, and scaling\u003c\/li\u003e\n  \u003cli\u003eExtended geographical coverage of case studies\u003c\/li\u003e\n  \u003cli\u003eEntrepreneurial practices updated to include recent research\u003c\/li\u003e\n  \u003cli\u003eStrategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design, and crowdfunding developed and updated\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46723326083308,"sku":"9781352011173","price":119.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9938223482669.jpg?v=1754672280"}],"url":"https:\/\/bookhero.co.nz\/collections\/james-cunningham.oembed","provider":"Book Hero","version":"1.0","type":"link"}