{"title":"James Best","description":"\u003cp\u003eWelcome to our collection featuring the works of James Best, a distinguished author in the realm of business and entrepreneurship. Known for his insightful and thought-provoking perspectives, James Best offers readers an engaging dive into the world of advertising and business strategy.\u003c\/p\u003e\n\n\u003cp\u003eOne of the key titles in this collection is \u003cem\u003eTrusted Advertising\u003c\/em\u003e, where Best delves into the intricacies of building consumer trust and crafting effective advertising strategies. His work is particularly valuable for entrepreneurs, marketers, and business enthusiasts seeking to deepen their understanding of how authentic and transparent communication can significantly impact brand loyalty and business success.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a budding entrepreneur or an established business professional, James Best's books offer indispensable guidance and fresh insights that can inspire and inform your business practices. Explore his works to uncover the essentials of successful advertising and strategic brand management.\u003c\/p\u003e","products":[{"product_id":"trusted-advertising-by-james-best-9781398623552","title":"Trusted Advertising","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eConsumer trust in advertising has dropped to an all-time low, making it hard for advertisers and marketers to communicate effectively with their audiences. With trust being the single biggest issue affecting the industry, this roadmap for how every practitioner can work to build consumer trust is vital.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe advertising landscape in the 21st century has changed beyond recognition. While some rules remain constant, such as the importance of creativity, new considerations around volume and the use of customer data in targeting have created new challenges for mid-senior executives in advertising and new concerns for consumers. With trust in advertising linked so closely to advertising success and positive business results, it's absolutely critical that the industry addresses consumers' concerns and rebuilds trust to ensure advertising can become more effective.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on the latest research and insights from the world's leading sources, \u003cem\u003eTrusted Advertising\u003c\/em\u003e highlights the issues within the field and provides practical techniques used in advertising to positively strengthen trust. Alongside this, it explores how trust is protected and maintained as well as how trust in advertising is managed across different media channels and tech platforms.\u003c\/p\u003e\n\n\u003cp\u003eFeaturing real-world examples from brands such as Nationwide, Aldi, Guinness, and Giff Gaff, and including insight from Credos, the Advertising Association, the IPA, and ISBA, this book will become every advertiser's go-to guide for creating trusted, effective campaigns.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47307377672428,"sku":"9781398623552","price":71.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26689373482685.jpg?v=1771074499"}],"url":"https:\/\/bookhero.co.nz\/collections\/james-best.oembed","provider":"Book Hero","version":"1.0","type":"link"}