{"title":"Jacob Ward","description":"\u003cp\u003eWelcome to the collection featuring the works of \u003cem\u003eJacob Ward\u003c\/em\u003e, an astute observer and author renowned for his insightful books on the intricate world of \u003cstrong\u003eComputing \u0026amp; Technology\u003c\/strong\u003e. His writing not only explores the complexities of technological advancements but also delves deep into their impact on society and human behaviour.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is \u003cem\u003eThe Loop\u003c\/em\u003e, a compelling narrative that dissects how artificial intelligence and sophisticated algorithms subtly shape our daily lives. Ward's ability to distil complex information into engaging storytelling makes his books accessible to both tech enthusiasts and curious minds alike.\u003c\/p\u003e\n\n\u003cp\u003eJacob Ward's books are essential reads for anyone interested in understanding the profound implications of technology in our modern world. Immerse yourself in his insightful analyses and discover how technology is reshaping the fabric of our everyday experiences.\u003c\/p\u003e","products":[{"product_id":"the-loop-by-jacob-ward-9780316487184","title":"The Loop","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eArtificial intelligence is about to amplify the most primitive version of who we are, and spit it back at us for entertainment and profit. That's the warning from award-winning technology journalist Jacob Ward, whose decade-long journey through the cutting edge of AI and behavioural science reveals that we're on the verge of becoming caught in \u003ci\u003eThe Loop\u003c\/i\u003e: a shrinking cycle of narrowed choices and lost skills that will turn us away from expertise, human connection, and creativity if we don't act fast.\u003c\/p\u003e\n\n\u003cp\u003eFrom biometric surveillance states that track the movements and relationships of over a billion people, to the algorithms that determine what movies get made, to the risky multiple-choice simplicity of automated battlefield systems, this book reveals that the most obvious patterns in our behaviour—patterns that AI is most likely to vacuum up—are not the ones we want to perpetuate.\u003c\/p\u003e\n\n\u003cp\u003eAs the tech industry begins writing flawed human habits into AI, \u003ci\u003eThe Loop\u003c\/i\u003e is a call to look at ourselves more clearly, so we can put only the best parts of ourselves into the systems we create.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46817127301356,"sku":"9780316487184","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18354843482300.jpg?v=1757879853"}],"url":"https:\/\/bookhero.co.nz\/collections\/jacob-ward.oembed","provider":"Book Hero","version":"1.0","type":"link"}