{"title":"J. Robert Rossman","description":"\u003cp\u003eDiscover the insightful world of \u003cem\u003eJ. Robert Rossman\u003c\/em\u003e, an esteemed author whose works delve into the nuances of Business \u0026amp; Entrepreneurship. With a focus on creating remarkable experiences, Rossman brings fresh perspectives to the forefront of business strategy and innovation.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is \u003cstrong\u003eDesigning Experiences\u003c\/strong\u003e, a book that transcends traditional business literature by exploring how businesses can craft memorable and impactful interactions. Each of Rossman's contributions is rich with practical insights and theoretical frameworks, designed to equip both budding entrepreneurs and seasoned professionals with the tools they need to succeed.\u003c\/p\u003e\n\n\u003cp\u003eIf you're eager to enhance your understanding of effective business strategies or are simply fascinated by the art of experience design, the collection of books by J. Robert Rossman is a must-add to your reading list. Embark on a transformative journey through his expertly crafted narratives and elevate your entrepreneurial mindset today.\u003c\/p\u003e","products":[{"product_id":"designing-experiences-by-j-robert-rossman-9780231191685","title":"Designing Experiences","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organisations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDesigning Experiences\u003c\/em\u003e by J. Robert Rossman and Mathew D. Duerden presents a comprehensive and accessible introduction to experience design. They synthesise the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user's perspective. They provide a framework of experience types, explaining people's engagement with products and services and what makes experiences personal and fulfilling.\u003c\/p\u003e\n\n\u003cp\u003eThe book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. \u003cem\u003eDesigning Experiences\u003c\/em\u003e features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organisations into the experience economy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDesigning Experiences\u003c\/em\u003e features a foreword by B. Joseph Pine II.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":46854446645484,"sku":"9780231191685","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780231191685.jpg?v=1759242032"}],"url":"https:\/\/bookhero.co.nz\/collections\/j-robert-rossman.oembed","provider":"Book Hero","version":"1.0","type":"link"}