{"title":"Isabelle Frochot","description":"\u003cp\u003eIsabelle Frochot’s works delve into the dynamic field of marketing within the tourism and hospitality industries. Readers can expect insightful analysis and practical approaches that bridge theory and contemporary business practices, making her books valuable resources for students and professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eRooted in \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e, Frochot’s writing offers clear guidance on the strategies that shape customer engagement and industry innovation. Her texts provide a thorough understanding of market trends, helping readers navigate the evolving landscape of tourism and hospitality marketing.\u003c\/p\u003e","products":[{"product_id":"marketing-for-tourism-and-hospitality-by-alan-fyall-9781138121294","title":"Marketing for Tourism and Hospitality","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing for Tourism and Hospitality\u003c\/em\u003e provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.\u003c\/p\u003e\n\n\u003cp\u003eThis contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606682747116,"sku":"9781138121294","price":113.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138121294-marketing-for-tourism-and-hospitality.jpg?v=1778155385"}],"url":"https:\/\/bookhero.co.nz\/collections\/isabelle-frochot.oembed","provider":"Book Hero","version":"1.0","type":"link"}