{"title":"Isabel Huacuja Alonso","description":"\u003cp\u003eIsabel Huacuja Alonso explores the rich intersections of \u003cstrong\u003earts and culture\u003c\/strong\u003e with a distinctive voice that illuminates the nuances of media and popular communication. Her works, like \u003cem\u003eRadio for the Millions\u003c\/em\u003e, delve into how cultural forms shape and are shaped by society, offering insightful perspectives on broadcast media's role in everyday life.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtful analyses and engaging narratives that deepen understanding of cultural phenomena. Huacuja Alonso’s writing invites reflection on the dynamics between technology, culture, and community, making her a compelling author for those interested in the cultural currents of modern media.\u003c\/p\u003e","products":[{"product_id":"radio-for-the-millions-by-isabel-huacuja-alonso-9780231206600","title":"Radio for the Millions","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFrom news about World War II to the broadcasting of music from popular movies, radio played a crucial role in an increasingly divided South Asia for more than half a century. \u003cem\u003eRadio for the Millions\u003c\/em\u003e examines the history of Hindi-Urdu radio during the height of its popularity from the 1930s to the 1980s, showing how it created transnational communities of listeners.\u003c\/p\u003e\n\n\u003cp\u003eIsabel Huacuja Alonso argues that despite British, Indian, and Pakistani politicians' efforts to usurp the medium for state purposes, radio largely escaped their grasp. She demonstrates that the medium enabled listeners and broadcasters to resist the cultural, linguistic, and political agendas of the British colonial administration and the subsequent independent Indian and Pakistani governments. Rather than being merely a tool of nation building in South Asia, radio created affective links that defied state agendas, policies, and borders. It forged an enduring transnational soundscape, even after the 1947 Partition had made a united India a political impossibility.\u003c\/p\u003e\n\n\u003cp\u003eHuacuja Alonso traces how people engaged with radio across news, music, and drama broadcasts, arguing for a more expansive definition of what it means to listen. She develops the concept of \"\u003cem\u003eradio resonance\u003c\/em\u003e\" to understand how radio relied on circuits of oral communication such as rumour and gossip and to account for the affective bonds this \"talk\" created. By analysing Hindi film-song radio programs, she demonstrates how radio spurred new ways of listening to cinema.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on a rich collection of sources, including newly recovered recordings, listeners' letters to radio stations, original interviews with broadcasters, and archival documents from across three continents, \u003cem\u003eRadio for the Millions\u003c\/em\u003e rethinks assumptions about how the medium connects with audiences.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47471426109676,"sku":"9780231206600","price":266.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780231206600-radio-for-the-millions.jpg?v=1775242900"}],"url":"https:\/\/bookhero.co.nz\/collections\/isabel-huacuja-alonso.oembed","provider":"Book Hero","version":"1.0","type":"link"}