{"title":"Immy Holloway","description":"\u003cp\u003eImmy Holloway's works delve into the practical and theoretical aspects of qualitative research, particularly within the fields of nursing, healthcare, and public relations. Her books provide rigorous yet accessible guidance for those engaged in academic study or professional practice, highlighting innovative methods and critical approaches to data collection and analysis.\u003c\/p\u003e\n\n\u003cp\u003eReaders will find valuable insights that bridge health and wellness with education and communication studies, making her texts indispensable for researchers and practitioners looking to deepen their understanding of qualitative methods in diverse contexts.\u003c\/p\u003e","products":[{"product_id":"qualitative-research-in-nursing-and-healthcare-by-immy-holloway-9781119630609","title":"Qualitative Research in Nursing and Healthcare","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eQualitative Research in Nursing and Healthcare\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDiscover how to conduct qualitative nursing research with confidence\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCo-authored by experienced researchers, \u003cem\u003eQualitative Research in Nursing and Healthcare\u003c\/em\u003e offers practical and applied examples for those who carry out qualitative research in the healthcare arena. With clear explanations of abstract ideas and practical procedures, this updated edition incorporates recent examples in nursing research and developments in the qualitative field, providing readers with the latest approaches and techniques for gaining insight into people’s attitudes, behaviours, value systems, concerns, motivations, aspirations, culture and lifestyles.\u003c\/p\u003e\n\n\u003cp\u003eFrom ethnographies to action research, readers will find explorations of data collection, sampling and analysis, including discussions of:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eInterviewing and participant observation, strategies, and procedures\u003c\/li\u003e\n  \u003cli\u003eTrustworthiness and validity, and ensuring the credibility of qualitative research\u003c\/li\u003e\n  \u003cli\u003eA variety of approaches in qualitative research, such as grounded theory, phenomenology and narrative inquiry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you’re a postgraduate nursing student, a third-year nursing student on a pre-registration nursing programme, or a qualified nursing and healthcare staff member, \u003cem\u003eQualitative Research in Nursing and Healthcare\u003c\/em\u003e is the perfect resource to help you conduct meaningful research with confidence.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47471419228396,"sku":"9781119630609","price":135.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119630609-qualitative-research-in-nursing-and-healthcare.jpg?v=1775242562"},{"product_id":"qualitative-research-methods-in-public-relations-and-marketing-communications-by-christine-daymon-9780415471176","title":"Qualitative Research Methods in Public Relations and Marketing Communications","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis second edition of \u003cem\u003eQualitative Research Methods in Public Relations and Marketing Communications\u003c\/em\u003e is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607477600492,"sku":"9780415471176","price":447.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780415471176-qualitative-research-methods-in-public-relations-and-marketing-communications.jpg?v=1778166728"}],"url":"https:\/\/bookhero.co.nz\/collections\/immy-holloway.oembed","provider":"Book Hero","version":"1.0","type":"link"}