{"title":"Ijeoma Onwumere","description":"\u003cp\u003eWelcome to the insightful world of Ijeoma Onwumere, a distinguished author renowned for her expertise in business and entrepreneurship. This collection is perfect for anyone looking to deepen their understanding of marketing analytics and gain practical insights into the dynamic world of business.\u003c\/p\u003e\n\n\u003cp\u003eIjeoma Onwumere gracefully combines academic rigour with real-world application, making complex concepts accessible and engaging. Her keen ability to simplify intricate topics ensures that both budding entrepreneurs and seasoned professionals can enhance their strategic decision-making skills.\u003c\/p\u003e\n\n\u003cp\u003eAmong her acclaimed works, \u003cem\u003ePrinciples of Marketing Analytics\u003c\/em\u003e stands out as a comprehensive guide to understanding and leveraging data-driven marketing strategies. It is an essential read for those eager to harness the power of analytics in crafting successful marketing campaigns.\u003c\/p\u003e\n\n\u003cp\u003eDelve into Onwumere's collection to equip yourself with valuable knowledge that can transform your approach to business and entrepreneurship. Whether you're a student, a business leader, or someone with a passion for analytics, this collection offers invaluable resources to take your skills to the next level.\u003c\/p\u003e","products":[{"product_id":"principles-of-marketing-analytics-by-ijeoma-onwumere-9781398623279","title":"Principles of Marketing Analytics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThis textbook demystifies the complex field of marketing analytics, taking readers on a journey from fundamental concepts to practical insights.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003ePrinciples of Marketing Analytics\u003c\/em\u003e\u003c\/strong\u003e covers:\u003c\/p\u003e\n\n\u003cp\u003e- Data Collection and Measurement\u003c\/p\u003e\n\n\u003cp\u003e- Customer Segmentation and Targeting\u003c\/p\u003e\n\n\u003cp\u003e- Marketing Campaign Optimization\u003c\/p\u003e\n\n\u003cp\u003e- Machine Learning for Marketing\u003c\/p\u003e\n\n\u003cp\u003e- Forecasting future marketing trends\u003c\/p\u003e\n\n\u003cp\u003eAs well as web analytics, social marketing analytics and exploring the potential of generative AI for A\/B testing and customer engagement. Learn how to implement data-driven marketing strategies through practical exercises and valuable insights.\u003c\/p\u003e\n\n\u003cp\u003eOnline resources include PowerPoint slides and a guide for lecturers, and in-text features include a glossary, key learning points, and real-world examples from companies such as Netflix and Airbnb. This is an introductory textbook for anyone studying marketing analytics.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306927145196,"sku":"9781398623279","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26686643482685.jpg?v=1771069683"}],"url":"https:\/\/bookhero.co.nz\/collections\/ijeoma-onwumere.oembed","provider":"Book Hero","version":"1.0","type":"link"}