{"title":"Hyunsun Yoon","description":"\u003cp\u003eDiscover the insightful works of Hyunsun Yoon, a distinguished author in the field of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e. With a focus on modern strategies and digital innovation, Yoon's books are essential resources for anyone looking to navigate the dynamic world of business today. \u003c\/p\u003e\n\n\u003cp\u003eOne of the standout titles in this collection is \u003cstrong\u003e\u003cem\u003eSocial Media Marketing\u003c\/em\u003e\u003c\/strong\u003e. This book delves into the complexities of leveraging social media platforms to enhance marketing strategies and boost business growth. Hyunsun Yoon expertly combines practical advice with theoretical insights, making it a valuable guide for both seasoned marketers and newcomers alike.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're an entrepreneur aiming to elevate your business or a professional eager to stay ahead in the competitive marketplace, Hyunsun Yoon's works offer the knowledge and tools needed to succeed. Explore this collection to gain a deeper understanding of the ever-evolving business landscape and the impactful role of social media in it.\u003c\/p\u003e","products":[{"product_id":"social-media-marketing-by-zizheng-yu-9781398623149","title":"Social Media Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow does social media influence consumer behaviour and market dynamics? This textbook provides students with the theory and practice of social media marketing and management activities to succeed in their course.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSocial Media Marketing\u003c\/em\u003e offers a critical and in-depth understanding of key aspects of social media marketing that balances the key theories with real-world industry practice. It covers cutting-edge material on promotional culture and consumer activism to broaden students' understanding in this field. Supported by international real-world examples throughout, the textbook examines the use of various platforms in different contexts, how to manage social media crises, and themes of consumer resistance and anti-branding.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSocial Media Marketing\u003c\/em\u003e includes in-text learning features such as learning outcomes, 'tips from social media managers' boxes, and exercise questions. It is supported by online resources of PowerPoint slides and further student exercises.\u003c\/p\u003e\n\n\u003cp\u003eThis textbook is ideal for undergraduate students taking modules on Social Media Marketing as part of their degrees.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306950246636,"sku":"9781398623149","price":95.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26685343482685.jpg?v=1771071917"}],"url":"https:\/\/bookhero.co.nz\/collections\/hyunsun-yoon.oembed","provider":"Book Hero","version":"1.0","type":"link"}