{"title":"Hugo Guyader","description":"\u003cp\u003eHugo Guyader offers insightful explorations into contemporary challenges at the intersection of business and society. His works delve into themes such as \u003cem\u003emarketing strategies\u003c\/em\u003e aligned with sustainable development, providing readers with a nuanced understanding of how commercial practices can evolve responsibly.\u003c\/p\u003e\n\n\u003cp\u003eReaders seeking thoughtful analysis within the realms of \u003cstrong\u003eeducation and reference\u003c\/strong\u003e will find Guyader’s books valuable for both academic study and practical application. His clear approach invites reflection on the role of sustainability in shaping future business landscapes.\u003c\/p\u003e","products":[{"product_id":"marketing-and-sustainability-by-mikael-ottosson-9781394273768","title":"Marketing and Sustainability","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIn-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing and Sustainability\u003c\/em\u003e equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition.\u003c\/p\u003e\n\n\u003cp\u003eThis book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy are thoroughly discussed and illustrated with supporting models, figures, and vignettes.\u003c\/p\u003e\n\n\u003cp\u003eThe book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam Q\u0026amp;A’s. Videos introducing each chapter’s content are also available via YouTube.\u003c\/p\u003e\n\n\u003cp\u003eWritten by a team of highly qualified academics, \u003cem\u003eMarketing and Sustainability\u003c\/em\u003e includes information on:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFactors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaigns.\u003c\/li\u003e\n  \u003cli\u003eStrategies to be heard in a crowded, branded world, and sustainability business models including product-service systems, social enterprises, and sharing and circular economy models.\u003c\/li\u003e\n  \u003cli\u003eSustainable marketing strategies including chapters on sustainable marketing channels, sustainable pricing, sustainability-oriented marketing communication, and branding.\u003c\/li\u003e\n  \u003cli\u003eGreenwashing, the process of conveying a false impression or misleading information about how a company’s products are environmentally sound, and why it’s bound to backfire.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing and Sustainability\u003c\/em\u003e is an essential reference for undergraduate, graduate, and post-graduate students as well as managers in companies, the public sector, and civil society—all of whom are under increasing pressure to deal with marketing and sustainability for strategic purposes as well as in everyday practices.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47425391100140,"sku":"9781394273768","price":118.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394273768.jpg?v=1774768185"}],"url":"https:\/\/bookhero.co.nz\/collections\/hugo-guyader.oembed","provider":"Book Hero","version":"1.0","type":"link"}