{"title":"Heather Hale","description":"\u003cp\u003eHeather Hale offers insightful guides at the intersection of creativity and commerce, focusing on the Film and TV industries. Her books delve into practical strategies for navigating markets and mastering the art of story-driven selling, making them valuable for artists and entrepreneurs alike.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect clear, actionable advice paired with a deep understanding of storytelling’s role in professional success. These works are essential for anyone seeking to engage with the dynamic world of arts and culture through effective communication and market awareness.\u003c\/p\u003e","products":[{"product_id":"story-selling-by-heather-hale-9781615932818","title":"Story Selling","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003ePitching is an art form that brings together content and communication channels. Regardless of \u003cem\u003ewhat\u003c\/em\u003e you're pitching... \u003cem\u003ewhere, when\u003c\/em\u003e and to \u003cem\u003ewhom\u003c\/em\u003e... the principles are universal. It's \u003cem\u003ehow\u003c\/em\u003e you pitch that matters — and there are countless strategies that combine elements in different combinations.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eStory Selling\u003c\/em\u003e details all of them, their construction and applications in a fun and interactive way that inspires readers to create memorable and saleable pitches in order to get their projects made.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47428156227820,"sku":"9781615932818","price":59.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781615932818.jpg?v=1774767119"},{"product_id":"how-to-work-the-film-tv-markets-by-heather-hale-9781138680517","title":"How to Work the Film \u0026 TV Markets","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eHow to Work the Film \u0026amp; TV Markets\u003c\/em\u003e takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry’s trade shows — the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them, and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real-world marketplace are contextualised into immediately implementable practical advice.\u003c\/p\u003e\n\n\u003cp\u003eMake the most of your finite investments of funds, time and creative energy to optimise your odds for success within the mainstream, business-to-business circuit. Learn how to select, apply and scale prudent, proven principles to drive your own Do-It-Yourself\/Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success.\u003c\/p\u003e\n\n\u003cp\u003eHeather Hale demystifies these markets, making them less intimidating, less confusing and less overwhelming. She shows you how to navigate these events, making them far more accessible, productive — and fun!\u003c\/p\u003e\n\n\u003cp\u003eThis creative guide offers:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eAn in-depth survey of the most significant film, TV and digital content trade shows around the world;\u003c\/li\u003e\n    \u003cli\u003eAn overview of the co-production market circuit that offers financing and development support to independent producers;\u003c\/li\u003e\n    \u003cli\u003eAn outline of the market-like festivals and key awards shows;\u003c\/li\u003e\n    \u003cli\u003eA breakdown of who’s who at all these events — and how to network with them;\u003c\/li\u003e\n    \u003cli\u003eHot Tips on how to prepare for, execute, and follow up on these prime opportunities;\u003c\/li\u003e\n    \u003cli\u003eLow-budget key art samples and game plans;\u003c\/li\u003e\n    \u003cli\u003eA social media speed tour with a wealth of audience engagement ideas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eVisit the book’s space on \u003ca href=\"http:\/\/www.HeatherHale.com\"\u003ewww.HeatherHale.com\u003c\/a\u003e for additional resources and up-to-date information on all these events.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606031220972,"sku":"9781138680517","price":365.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c0fcd737fd07616ab1d9c99a48a7dba5.jpg?v=1778193489"},{"product_id":"how-to-work-the-film-tv-markets-by-heather-hale-9781138800656","title":"How to Work the Film \u0026 TV Markets","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eHow to Work the Film \u0026amp; TV Markets\u003c\/em\u003e takes independent filmmakers, television, and digital content creators on a virtual tour of the entertainment industry’s trade shows — the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them, and examines all the elements that drive the market value and profitability of entertainment properties.\u003c\/p\u003e\n\n\u003cp\u003eIn-the-trenches insights from our modern, real-world marketplace are contextualised into immediately implementable practical advice. Make the most of your finite investments of funds, time, and creative energy to optimise your odds for success within the mainstream business-to-business circuit, but learn how to select, apply, and scale prudent, proven principles to drive your own Do-It-Yourself\/Direct-to-the-Consuming-Crowd fundraising, distribution, and promotional success.\u003c\/p\u003e\n\n\u003cp\u003eHeather Hale demystifies these markets, making them less intimidating, less confusing, and less overwhelming. She shows you how to navigate these events, making them far more accessible, productive — and fun!\u003c\/p\u003e\n\n\u003cp\u003eThis creative guide offers:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAn in-depth survey of the most significant film, TV, and digital content trade shows around the world;\u003c\/li\u003e\n  \u003cli\u003eAn overview of the co-production market circuit that offers financing and development support to independent producers;\u003c\/li\u003e\n  \u003cli\u003eAn outline of the market-like festivals and key awards shows;\u003c\/li\u003e\n  \u003cli\u003eA breakdown of who’s who at all these events — and how to network with them;\u003c\/li\u003e\n  \u003cli\u003eHot Tips on how to prepare for, execute, and follow up on these prime opportunities;\u003c\/li\u003e\n  \u003cli\u003eLow-budget key art samples and game plans;\u003c\/li\u003e\n  \u003cli\u003eA social media speed tour with a wealth of audience engagement ideas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eVisit the book’s space on www.HeatherHale.com for additional resources and up-to-date information on all these events.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606031417580,"sku":"9781138800656","price":89.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138800656-how-to-work-the-film-tv-markets.jpg?v=1778146761"}],"url":"https:\/\/bookhero.co.nz\/collections\/heather-hale.oembed","provider":"Book Hero","version":"1.0","type":"link"}