{"title":"Gustavo Mercado","description":"\u003cp\u003e\u003cstrong\u003eGustavo Mercado\u003c\/strong\u003e offers insightful explorations into the art and craft of filmmaking, inviting readers to see cinema through a thoughtful and analytical lens. His works delve deeply into the visual language of film, uncovering how composition, perspective, and gesture shape the storytelling experience.\u003c\/p\u003e\n\n\u003cp\u003eRooted in \u003cem\u003eArts \u0026amp; Culture\u003c\/em\u003e, Mercado’s books are essential for those looking to deepen their appreciation of film as an expressive medium. Whether a student, artist, or enthusiast, readers will find a profound understanding of the subtle mechanics behind the filmmaker’s eye.\u003c\/p\u003e","products":[{"product_id":"the-filmmakers-eye-the-language-of-the-lens-by-gustavo-mercado-9780367266035","title":"The Filmmaker's Eye: The Language of the Lens","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Language of the Lens\u003c\/em\u003e explores the expressive power of the camera lens and the storytelling contributions that this critical tool can make to a film project. This book offers a unique approach to learning how lenses can produce aesthetically and narratively compelling images in movies, through a close examination of the various ways lens techniques control the look of space, movement, focus, flares, distortion, and the \"optical personality\" of your story’s visual landscape.\u003c\/p\u003e\n\n\u003cp\u003eLoaded with vivid examples from commercial, independent, and world cinema, \u003cem\u003eThe Language of the Lens\u003c\/em\u003e presents dozens of insightful case studies examining their conceptual, narrative, and technical approaches. These case studies reveal how master filmmakers have harnessed the power of lenses to express the entire range of emotions, themes, tone, atmosphere, subtexts, moods, and abstract concepts.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Language of the Lens\u003c\/em\u003e provides filmmakers, at any level or experience, with a wealth of knowledge to unleash the full expressive power of any lens at their disposal, whether they are shooting with state-of-the-art cinema lenses or a smartphone, and everything in between.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607957324012,"sku":"9780367266035","price":353.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780367266035-the-filmmaker-s-eye-the-language-of-the-lens.jpg?v=1778181009"},{"product_id":"the-filmmakers-eye-the-language-of-the-lens-by-gustavo-mercado-9780415821315","title":"The Filmmaker's Eye: The Language of the Lens","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Language of the Lens\u003c\/em\u003e explores the expressive power of the camera lens and the storytelling contributions that this critical tool can make to a film project. This book offers a unique approach to learning how lenses can produce aesthetically and narratively compelling images in movies, through a close examination of the various ways lens techniques control the look of space, movement, focus, flares, distortion, and the \"optical personality\" of your story’s visual landscape.\u003c\/p\u003e\n\n\u003cp\u003eLoaded with vivid examples from commercial, independent, and world cinema, \u003cem\u003eThe Language of the Lens\u003c\/em\u003e presents dozens of insightful case studies examining their conceptual, narrative, and technical approaches to reveal how master filmmakers have harnessed the power of lenses to express the entire range of emotions, themes, tone, atmosphere, subtexts, moods, and abstract concepts.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Language of the Lens\u003c\/em\u003e provides filmmakers, at any level or experience, with a wealth of knowledge to unleash the full expressive power of any lens at their disposal, whether they are shooting with state-of-the-art cinema lenses or a smartphone, and everything in between.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607958044908,"sku":"9780415821315","price":75.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/b2f36030c1997f5c87c3f95fe4052c49.jpg?v=1778186186"},{"product_id":"voice-vision-by-gustavo-mercado-9780367758684","title":"Voice \u0026 Vision","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDevelop your creative voice whilst acquiring the practical skills and confidence to use it with this new and fully updated edition of Mick Hurbis-Cherrier's filmmaking bible, \u003cem\u003eVoice \u0026amp; Vision\u003c\/em\u003e. Providing a solid grounding in the tools, techniques, and processes of narrative film, this comprehensive manual covers all the essentials whilst foregrounding artistic vision throughout. Gustavo Mercado joins Hurbis-Cherrier to walk the reader through every step of the process – from the transformation of an idea into a cinematic story, to the intricacies of promotion and distribution.\u003c\/p\u003e\n\n\u003cp\u003eKey features include:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eComprehensive technical information on video production and postproduction tools, allowing filmmakers to express themselves with any camera, in any format, and on any budget\u003c\/li\u003e\n  \u003cli\u003eAn emphasis on the collaborative filmmaking process, including the responsibilities and creative contributions of every principal member of the crew and cast\u003c\/li\u003e\n  \u003cli\u003eA focus on learning to work successfully with available resources (time, equipment, budget, personnel, etc.) in order to turn limitations into opportunities\u003c\/li\u003e\n  \u003cli\u003eUpdated digital filmmaking workflow breakdowns for Rec. 709 HD, Log Format, and D-Cinema productions\u003c\/li\u003e\n  \u003cli\u003eSubstantial coverage of the sound tools and techniques used in film production and the creative impact of postproduction sound design\u003c\/li\u003e\n  \u003cli\u003eAn extensive discussion of digital cinematography fundamentals, including essential lighting and exposure control tools, common gamma profiles, the use of LUTs, and the role of colour grading\u003c\/li\u003e\n  \u003cli\u003eAbundant examples referencing contemporary and classic films from around the world\u003c\/li\u003e\n  \u003cli\u003eIndispensable information on production safety, team etiquette, and set procedures\u003c\/li\u003e\n  \u003cli\u003eA robust companion website that includes eight award-winning example short films; interactive and high-resolution figures; extra technical chapters; forms and logs for preproduction, production, and postproduction; video examples that illustrate key concepts found within the book, and more\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe fourth edition has been fully revised and includes updates to video formats, camera technology, and lighting tools; expanded sections on multi-camera shooting, smartphone filmmaking, and drone cinematography; a new example short film for streaming and analysis; discussions on emerging AI applications for film production; additional information and resources on film set safety including best practices for intimacy scenes; and updates to contemporary funding and distribution strategies.\u003c\/p\u003e\n\n\u003cp\u003eWhether using it in the classroom or looking for a comprehensive reference, \u003cem\u003eVoice \u0026amp; Vision\u003c\/em\u003e details all that's needed to know about the filmmaking process, delivered in an accessible and reader-friendly format.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47608246305004,"sku":"9780367758684","price":341.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780367758684-voice-vision.jpg?v=1778192925"},{"product_id":"voice-vision-by-gustavo-mercado-9780367758677","title":"Voice \u0026 Vision","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDevelop your creative voice whilst acquiring the practical skills and confidence to use it with this new and fully updated edition of Mick Hurbis-Cherrier's filmmaking bible, \u003cem\u003eVoice \u0026amp; Vision\u003c\/em\u003e. Providing a solid grounding in the tools, techniques, and processes of narrative film, this comprehensive manual covers all the essentials whilst foregrounding artistic vision throughout. Gustavo Mercado joins Hurbis-Cherrier to walk the reader through every step of the process – from the transformation of an idea into a cinematic story, to the intricacies of promotion and distribution.\u003c\/p\u003e\n\n\u003cp\u003eKey features include:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eComprehensive technical information on video production and postproduction tools, allowing filmmakers to express themselves with any camera, in any format, and on any budget.\u003c\/li\u003e\n  \u003cli\u003eAn emphasis on the collaborative filmmaking process, including the responsibilities and creative contributions of every principal member of the crew and cast.\u003c\/li\u003e\n  \u003cli\u003eA focus on learning to work successfully with available resources (time, equipment, budget, personnel, etc.) in order to turn limitations into opportunities.\u003c\/li\u003e\n  \u003cli\u003eUpdated digital filmmaking workflow breakdowns for Rec. 709 HD, Log Format, and D-Cinema productions.\u003c\/li\u003e\n  \u003cli\u003eSubstantial coverage of the sound tools and techniques used in film production and the creative impact of postproduction sound design.\u003c\/li\u003e\n  \u003cli\u003eAn extensive discussion of digital cinematography fundamentals, including essential lighting and exposure control tools, common gamma profiles, the use of LUTs, and the role of colour grading.\u003c\/li\u003e\n  \u003cli\u003eAbundant examples referencing contemporary and classic films from around the world.\u003c\/li\u003e\n  \u003cli\u003eIndispensable information on production safety, team etiquette, and set procedures.\u003c\/li\u003e\n  \u003cli\u003eA robust companion website that includes eight award-winning example short films; interactive and high-resolution figures; extra technical chapters; forms and logs for preproduction, production, and postproduction; video examples that illustrate key concepts found within the book, and more.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe fourth edition has been fully revised and includes updates to video formats, camera technology, and lighting tools; expanded sections on multi-camera shooting, smartphone filmmaking, and drone cinematography; a new example short film for streaming and analysis; discussions on emerging AI applications for film production; additional information and resources on film set safety including best practices for intimacy scenes; and updates to contemporary funding, and distribution strategies.\u003c\/p\u003e\n\n\u003cp\u003eWhether using it in the classroom or looking for a comprehensive reference, \u003cem\u003eVoice \u0026amp; Vision\u003c\/em\u003e details all that’s needed to know about the filmmaking process, delivered in an accessible and reader-friendly format.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47608246370540,"sku":"9780367758677","price":141.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780367758677-voice-vision.jpg?v=1778192936"}],"url":"https:\/\/bookhero.co.nz\/collections\/gustavo-mercado.oembed","provider":"Book Hero","version":"1.0","type":"link"}