{"title":"Gurnek Bains","description":"\u003cp\u003e\u003cstrong\u003eGurnek Bains\u003c\/strong\u003e offers insightful explorations into the complex interplay of culture, identity, and society. His work delves into how heritage and politics shape collective experiences, providing thoughtful analysis grounded in contemporary debates.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect compelling narratives that challenge conventional perspectives within \u003cem\u003ePolitics \u0026amp; Current Affairs\u003c\/em\u003e, enriching understanding of cultural dynamics and their impact on the modern world.\u003c\/p\u003e","products":[{"product_id":"cultural-dna-by-gurnek-bains-9781118928912","title":"Cultural DNA","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop deeper cultural intelligence to thrive in a globalised world.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCultural DNA\u003c\/em\u003e is a thought-provoking book for successful engagement with cultures around the world. Written by Gurnek Bains, founder and chairman of a global business psychology consultancy, this book guides leaders through the essential soft skills required to get under the skin and engage an increasingly connected world.\u003c\/p\u003e\n\n\u003cp\u003ePresenting groundbreaking original research and the latest evidence from neuroscience, behavioural genetics, and psychology, the deepest instincts of eight key global cultures are dissected. Readers will understand the psychological themes at play in regions such as the U.S., Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa, and Australia. Additionally, an extensive database of 30,000 leaders provides insights to inform the reader.\u003c\/p\u003e\n\n\u003cp\u003eThe book addresses questions such as:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eWhat are the challenges for leaders from different regions as they move onto the global stage?\u003c\/li\u003e\n    \u003cli\u003eWhy are Americans so positive?\u003c\/li\u003e\n    \u003cli\u003eWhy is China a world leader in manufacturing and India in IT?\u003c\/li\u003e\n    \u003cli\u003eWhy do overseas firms struggle in the U.S. marketplace?\u003c\/li\u003e\n    \u003cli\u003eWhat are the emotional forces driving current events in the Middle East?\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEach culture has attributes that developed over thousands of years to address unique environmental challenges. This DNA drumbeat from the past reverberates through each society affecting everything. As globalisation marches on, we can also learn important lessons from the world’s distinct societies.\u003c\/p\u003e\n\n\u003cp\u003eGlobalisation demands that cultures learn to work within each other's needs and expectations, and the right mix of people skills, business acumen, and cultural awareness is key. Business and political leaders will understand how each region’s cultural DNA influences:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eIts economic and political institutions.\u003c\/li\u003e\n    \u003cli\u003ePeople’s underlying consumer psychology.\u003c\/li\u003e\n    \u003cli\u003eThe soft skills needed to lead in that environment.\u003c\/li\u003e\n    \u003cli\u003eHow to best release people’s potential.\u003c\/li\u003e\n    \u003cli\u003eThe issues that need to be managed to anticipate and solve problems before they arise.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEvery now and again, a new book comes along that is a must-read: Malcolm Gladwell’s \u003cem\u003eTipping Point\u003c\/em\u003e or Seth Godin’s \u003cem\u003eTribes\u003c\/em\u003e. \u003cem\u003eCultural DNA\u003c\/em\u003e by Gurnek Bains, by virtue of its depth, originality, and ambition, is that very book for all global leaders.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47470365737196,"sku":"9781118928912","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118928912-cultural-dna.jpg?v=1775217425"}],"url":"https:\/\/bookhero.co.nz\/collections\/gurnek-bains.oembed","provider":"Book Hero","version":"1.0","type":"link"}