{"title":"Guo Freeman","description":"\u003cp\u003e\u003cstrong\u003eGuo Freeman\u003c\/strong\u003e specialises in in-depth explorations of contemporary digital landscapes, with a particular focus on multiplayer online games. Their works delve into the technical frameworks, design principles, and cultural impact of interactive entertainment within the broader realm of Computing \u0026amp; Technology.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect insightful analysis that bridges theory and practice, offering both enthusiasts and professionals valuable perspectives on game development, network architecture, and virtual environments. Freeman’s writing is ideal for anyone seeking a deeper understanding of the complexities behind modern online gaming.\u003c\/p\u003e","products":[{"product_id":"multiplayer-online-games-by-guo-freeman-9780815392873","title":"Multiplayer Online Games","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMultiplayer Online Games\u003c\/em\u003e (MOGs) have become a new genre of \"play culture,\" integrating communication and entertainment in a playful, computer-mediated environment that evolves through user interaction. This book comprehensively reviews the origins, players, and social dynamics of MOGs, as well as six major empirical research methods used in previous works to study MOGs (i.e., observation\/ethnography, survey\/interviews, content and discourse analysis, experiments, network analysis, and case studies).\u003c\/p\u003e\n\n\u003cp\u003eIt concludes that MOGs represent a highly sophisticated, networked, multimedia, and multimodal Internet technology, which can construct entertaining, simultaneous, persistent social virtual worlds for gamers. Overall, the book shows that what we can learn from MOGs is how games and gaming, as ubiquitous activities, fit into ordinary life in today’s information society, at the intersection of increased media use as entertainment, the widespread application of networked information technologies, and participation in new social experiences.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eContains pertinent knowledge about online gaming: its history, technical features, player characteristics, social dynamics, and research methods.\u003c\/li\u003e\n    \u003cli\u003eSheds light on the potential future of online gaming, and how this would impact every aspect of our everyday lives – socially, culturally, technologically, and economically.\u003c\/li\u003e\n    \u003cli\u003eAsks promising questions based on cutting-edge research in the field of online game design and development.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607091527916,"sku":"9780815392873","price":341.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780815392873-multiplayer-online-games.jpg?v=1778158329"}],"url":"https:\/\/bookhero.co.nz\/collections\/guo-freeman.oembed","provider":"Book Hero","version":"1.0","type":"link"}