{"title":"Greg Jarboe","description":"\u003cp\u003eWelcome to our collection of insightful works by Greg Jarboe, a prominent figure in the realm of digital marketing and business strategy. Greg Jarboe is acclaimed for his expertise in the ever-evolving field of digital marketing, making significant contributions through his enlightening writings.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works, \u003cem\u003eDigital Marketing Fundamentals\u003c\/em\u003e stands out as a comprehensive guide for anyone looking to navigate the dynamic world of online marketing. This book delves into crucial concepts, offering practical and strategic insights that are valuable for both beginners and seasoned professionals.\u003c\/p\u003e\n\n\u003cp\u003eJarboe's books, categorised under Business \u0026amp; Entrepreneurship, provide readers with actionable strategies and knowledge needed to excel in the digital space. His writing is characterised by clarity and accessibility, making complex topics easy to understand.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're an entrepreneur looking to expand your digital reach or a student aiming to grasp the intricacies of the online marketplace, Greg Jarboe's works offer indispensable resources in your journey towards success.\u003c\/p\u003e","products":[{"product_id":"digital-marketing-fundamentals-by-matt-bailey-9781119894575","title":"Digital Marketing Fundamentals","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePrepare for the OMCP certification exam and expand your digital marketing skillset\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCourses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires a strong command of content marketing, conversion rate optimisation, and other digital marketing competencies in high market demand.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eDigital Marketing Fundamentals\u003c\/i\u003e, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimisation with the help of industry-leading authors and members of the OMCP Standards Committee.\u003c\/p\u003e\n\n\u003cp\u003eIn the book, you’ll also find:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eFull discussions of paid search marketing, email marketing, and marketing to mobile device users\u003c\/li\u003e\n    \u003cli\u003eExacting and focused instruction on all the competencies tested by the OMCP exam\u003c\/li\u003e\n    \u003cli\u003eAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for aspiring and practising digital marketers, \u003ci\u003eDigital Marketing Fundamentals\u003c\/i\u003e also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854452707564,"sku":"9781119894575","price":85.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/06b2028d98e105ff31d4151c6e180bde.jpg?v=1759269982"}],"url":"https:\/\/bookhero.co.nz\/collections\/greg-jarboe.oembed","provider":"Book Hero","version":"1.0","type":"link"}