{"title":"Greg Creed","description":"\u003cp\u003e\u003cstrong\u003eGreg Creed\u003c\/strong\u003e offers insightful perspectives on business and entrepreneurship, with a focus on dynamic marketing strategies. His work delves into approaches that challenge conventional thinking and promote innovative leadership within competitive markets.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect practical wisdom combined with strategic frameworks designed to inspire growth and transformation in the entrepreneurial landscape. Creed's writing engages both seasoned professionals and those seeking fresh ideas to elevate their business ventures.\u003c\/p\u003e","products":[{"product_id":"red-marketing-by-greg-creed-9781400223329","title":"R.E.D. Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eCreate breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of \u003cem\u003eR.E.D. Marketing\u003c\/em\u003e: a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands—Taco Bell, KFC, Pizza Hut—with a genuine track record of success.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSidestep the other marketing books, courses, articles, and even TED talks that offer hypothetical explanations that sound sensible. Embrace the proven, systematic approach of \u003cem\u003eR.E.D. Marketing\u003c\/em\u003e, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double-digit growth—no PhD required!\u003c\/p\u003e\n\n\u003cp\u003eIn 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together they developed the R.E.D (Relevance, Ease, Distinctiveness) method. Its simple methodology does not require complicated terms and a PhD to understand; it’s actually quite simple—marketing works in three very different ways:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eRelevance—Is it relevant to the marketplace\u003c\/li\u003e\n    \u003cli\u003eEase—Is it easy to access and use\u003c\/li\u003e\n    \u003cli\u003eDistinction—Does it stand out from competition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eCombining actual examples from Yum! and other recognisable brands of every size around the world; the latest findings in marketing, neuroscience, and behavioural economics; and the authors’ own experience marketing three different brands across 120 countries—your brand can set and achieve a truly breakthrough marketing campaign utilizing \u003cem\u003eR.E.D. Marketing\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":67598930477292,"sku":"9781400223329","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781400223329-r-e-d-marketing-1.jpg?v=1790729192"}],"url":"https:\/\/bookhero.co.nz\/collections\/greg-creed.oembed","provider":"Book Hero","version":"1.0","type":"link"}