{"title":"Giacomo Negro","description":"\u003cp\u003e\u003cstrong\u003eGiacomo Negro\u003c\/strong\u003e offers insightful explorations into the dynamics of the wine industry, blending detailed market analysis with broader educational themes. His works provide readers with a clear understanding of global wine markets, trends, and the economic factors that shape them.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for both students and professionals seeking a deeper grasp of wine economics, Negro’s books serve as valuable references within the \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e category. His thoughtful approach makes complex subjects accessible and engaging.\u003c\/p\u003e","products":[{"product_id":"wine-markets-by-michael-t-hannan-9780231203715","title":"Wine Markets","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France, as well as interviews with critics and analysis of market data, Giacomo Negro, Michael T. Hannan, and Susan Olzak provide an unprecedented sociological account of the dynamics of wine markets in \u003cem\u003eWine Markets\u003c\/em\u003e. They demonstrate how the concepts of genre and collective identity illuminate producers' choices, whether they are selling traditional or nonconventional wines.\u003c\/p\u003e\n\n\u003cp\u003eWinemakers face a fundamental choice: produce an existing style and develop an identity as a proponent of tradition, or embrace foreign, new, or emerging categories and be seen as an innovator. To explain this dilemma, Negro, Hannan, and Olzak develop the notion of wine genres, or shared understandings among producers and the public. Genres emerge through the social structure of production, including factors such as group solidarity, social cohesion, and collective action, and become key reference points for critics and consumers.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eWine Markets\u003c\/em\u003e features case studies of the creation of a modern wine genre and a countermovement against modernism in Piedmont, the failure of producers of Brunello di Montalcino in Tuscany to define a clear collective identity, and the emergence of the biodynamic wine movement in Alsace. This book not only offers keen sociological insight into the wine world but also sheds new light on the logic of markets and organisations more broadly.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47433331048684,"sku":"9780231203715","price":66.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780231203715.jpg?v=1774765142"}],"url":"https:\/\/bookhero.co.nz\/collections\/giacomo-negro.oembed","provider":"Book Hero","version":"1.0","type":"link"}