{"title":"Gerhard Heufler","description":"\u003cp\u003eGerhard Heufler’s work offers insightful exploration into the principles of design, blending practical guidance with a keen appreciation for aesthetics. His books serve as a valuable resource for readers passionate about \u003cstrong\u003earts and culture\u003c\/strong\u003e, illuminating the foundations of visual creativity.\u003c\/p\u003e\n\n\u003cp\u003eWith a clear focus on design basics, Heufler’s writing is accessible yet rich, making complex concepts approachable for both students and enthusiasts. His thoughtful approach helps readers deepen their understanding of the elements that shape effective design.\u003c\/p\u003e","products":[{"product_id":"design-basics-by-gerhard-heufler-9783721209884","title":"Design Basics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eDesign Basics\u003c\/em\u003e offers a professional yet compact introduction to industrial design, written by specialists in the field with years of experience as product designers and design educators at various universities. The book is aimed at enquiring users as well as committed entrepreneurs, interested technicians, and aspiring designers from a great variety of fields.\u003c\/p\u003e\n\n\u003cp\u003eThe central theme is product design, taking the conflicting interests of consumers, manufacturers, and designers into consideration. All factors of planning and design of industrial products are considered and presented clearly. The authors cover the entire field—from the historical roots to the outlook in the near future, from a comprehensive look at product functions to analysis of the complex design process, from theoretical foundations to descriptive case studies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47596202262764,"sku":"9783721209884","price":72.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/ba5ac52f0c5384f3aa4bb295d53daa44.jpg?v=1777930931"}],"url":"https:\/\/bookhero.co.nz\/collections\/gerhard-heufler.oembed","provider":"Book Hero","version":"1.0","type":"link"}