{"title":"Géraldine Michel","description":"\u003cp\u003eGéraldine Michel offers insightful perspectives on business strategy and innovation, with a particular focus on brand development and collaborations. Her works explore how companies can cultivate successful partnerships to enhance their market presence and drive growth.\u003c\/p\u003e\n\n\u003cp\u003eReaders will find a thoughtful analysis of contemporary business practices, underpinned by practical guidance and real-world examples. Michel’s approach is ideal for entrepreneurs and professionals seeking to deepen their understanding of brand dynamics and strategic alliances.\u003c\/p\u003e","products":[{"product_id":"the-art-of-successful-brand-collaborations-by-geraldine-michel-9781138499607","title":"The Art of Successful Brand Collaborations","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBrand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. \u003cem\u003eThe Art of Successful Brand Collaborations\u003c\/em\u003e gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams.\u003c\/p\u003e\n\n\u003cp\u003eIn this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets.\u003c\/p\u003e\n\n\u003cp\u003eFilled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607895359724,"sku":"9781138499607","price":306.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138499607-the-art-of-successful-brand-collaborations.jpg?v=1778178230"}],"url":"https:\/\/bookhero.co.nz\/collections\/geraldine-michel.oembed","provider":"Book Hero","version":"1.0","type":"link"}