{"title":"Geraint Evans","description":"\u003cp\u003eWelcome to our Geraint Evans collection, where business acumen meets environmental consciousness! Geraint Evans is a distinguished author known for his insightful approach to modern marketing strategies, with a special focus on sustainability. His works provide guidance for entrepreneurs and business professionals who aim to combine success with responsibility.\u003c\/p\u003e\n\n\u003cp\u003eIn his book \u003cem\u003eSustainable Marketing\u003c\/em\u003e, Evans delves into creating marketing strategies that not only resonate with today's eco-conscious consumers but also contribute positively to the environment. He presents a fresh perspective on aligning business goals with green initiatives, ensuring that ethical considerations are at the forefront of strategic planning.\u003c\/p\u003e\n\n\u003cp\u003eAs you explore this collection, you'll find Evans' advice to be not only practical but also inspiring, empowering you to implement business practices that are both profitable and sustainable. Whether you're a seasoned entrepreneur or just starting your journey, Geraint Evans' books offer valuable insights that can help you navigate the evolving landscape of business and entrepreneurship.\u003c\/p\u003e\n\n\u003cp\u003eJoin the growing number of business leaders who are embracing sustainable marketing and discover how you can make a difference while achieving success.\u003c\/p\u003e","products":[{"product_id":"sustainable-marketing-by-gemma-butler-9781472979131","title":"Sustainable Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003e\u003cb\u003eShortlisted for the Business Book Awards 2022\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints, and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organisations ignore sustainability and the spirit of ‘doing good’ at their own peril.\u003c\/p\u003e\n\n\u003cp\u003eFrom three marketing experts with decades of experience between them, \u003ci\u003eSustainable Marketing\u003c\/i\u003e delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organisation. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46723199795436,"sku":"9781472979131","price":42.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11928833482712.jpg?v=1754669612"}],"url":"https:\/\/bookhero.co.nz\/collections\/geraint-evans.oembed","provider":"Book Hero","version":"1.0","type":"link"}