{"title":"George Lakoff","description":"\u003cp\u003e\u003cstrong\u003eGeorge Lakoff\u003c\/strong\u003e explores the profound ways language shapes our understanding of the world. His works delve into the power of metaphors in everyday thought, revealing how they influence perception, culture, and reasoning.\u003c\/p\u003e\n\n\u003cp\u003eReaders interested in the intersection of \u003cem\u003earts and culture\u003c\/em\u003e with cognitive science will find his books illuminating. Lakoff's writing also offers valuable insights for those seeking personal growth through a deeper awareness of language and thought patterns.\u003c\/p\u003e","products":[{"product_id":"metaphors-we-live-by-by-george-lakoff-9780226468013","title":"Metaphors We Live By","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe now-classic \u003cem\u003eMetaphors We Live By\u003c\/em\u003e changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects.\u003c\/p\u003e\n\n\u003cp\u003eBecause such metaphors structure our most basic understandings of our experience, they are \"metaphors we live by\"—metaphors that can shape our perceptions and actions without our ever noticing them.\u003c\/p\u003e\n\n\u003cp\u003eIn this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46796438405356,"sku":"9780226468013","price":35.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/16908413482268.jpg?v=1757096239"},{"product_id":"women-fire-and-dangerous-things-by-george-lakoff-9780226468044","title":"Women, Fire, and Dangerous Things","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\"Its publication should be a major event for cognitive linguistics and should pose a major challenge for cognitive science. In addition, it should have repercussions in a variety of disciplines, ranging from anthropology and psychology to epistemology and the philosophy of science.\"\u003c\/p\u003e\n\n\u003cp\u003eLakoff asks: What do categories of language and thought reveal about the human mind? Offering both general theory and minute details, Lakoff shows that categories reveal a great deal.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eWomen, Fire, and Dangerous Things\u003c\/em\u003e is an insightful exploration that promises to impact several fields through its rigorous examination of language and thought.\u003c\/p\u003e\n\n\u003cp\u003e—David E. Leary, \u003ci\u003eAmerican Scientist\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47471971795180,"sku":"9780226468044","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/be50aa6b9b3b7025facd1ec7a6b70cf4.jpg?v=1775692441"}],"url":"https:\/\/bookhero.co.nz\/collections\/george-lakoff.oembed","provider":"Book Hero","version":"1.0","type":"link"}