{"title":"Gemma Butler","description":"\u003cp\u003eDiscover the insightful works of \u003cstrong\u003eGemma Butler\u003c\/strong\u003e, a leading voice in the field of sustainable business practices. Known for her expertise in intertwining marketing strategies with environmental consciousness, Gemma crafts a compelling narrative about the vital role businesses can play in promoting sustainability.\u003c\/p\u003e\n\n\u003cp\u003eIn her notable book, \u003cem\u003eCan Marketing Save the Planet?\u003c\/em\u003e, Gemma challenges conventional marketing approaches by exploring how businesses can address environmental concerns while achieving economic success. Her writing is instrumental in showing how ethical marketing strategies can drive positive change.\u003c\/p\u003e\n\n\u003cp\u003eAnother influential title, \u003cem\u003eSustainable Marketing\u003c\/em\u003e, serves as a practical guide for businesses looking to implement sustainable practices. This work delves into the methods and benefits of integrating sustainability into the core of business operations, making it a must-read for entrepreneurs and marketing professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are an entrepreneur looking to innovate your business model or a marketing specialist eager to make a more meaningful impact, Gemma Butler's titles offer the guidance and inspiration needed to drive sustainable success.\u003c\/p\u003e","products":[{"product_id":"can-marketing-save-the-planet-by-gemma-butler-9781399411257","title":"Can Marketing Save the Planet?","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn exploration of some of the most high-profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn our fast-moving and consumer-driven world–in which more than 10 million people are marketers–social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity, and influence accordingly.\u003c\/p\u003e\n\n\u003cp\u003eFrom the authors of \u003ci\u003eSustainable Marketing\u003c\/i\u003e, awarded Highly Commended at the Business Book Awards 2022, \u003ci\u003eCan Marketing Save the Planet?\u003c\/i\u003e is the ultimate guidebook for this journey. It takes a deep dive into some of the most high-profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing \u003cem\u003ecan\u003c\/em\u003e be a force for good.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46719183618284,"sku":"9781399411257","price":54.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6480633482686.jpg?v=1754547648"},{"product_id":"sustainable-marketing-by-gemma-butler-9781472979131","title":"Sustainable Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003e\u003cb\u003eShortlisted for the Business Book Awards 2022\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints, and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organisations ignore sustainability and the spirit of ‘doing good’ at their own peril.\u003c\/p\u003e\n\n\u003cp\u003eFrom three marketing experts with decades of experience between them, \u003ci\u003eSustainable Marketing\u003c\/i\u003e delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organisation. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46723199795436,"sku":"9781472979131","price":42.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11928833482712.jpg?v=1754669612"}],"url":"https:\/\/bookhero.co.nz\/collections\/gemma-butler.oembed","provider":"Book Hero","version":"1.0","type":"link"}