{"title":"Geeta Nayyar","description":"\u003cp\u003eGeeta Nayyar is an enlightening voice in the realm of health and wellness literature. With a background that weaves together medical expertise and an engaging narrative style, Nayyar offers readers a unique perspective on well-being and personal care.\u003c\/p\u003e\n\n\u003cp\u003eIn her insightful works, including the intriguing \u003cem\u003eDead Wrong\u003c\/em\u003e, Nayyar delves into the intricacies of health with clarity and precision. Her books not only educate but also challenge conventional understanding, making them essential reads for anyone keen on exploring the complexities of health in the modern world.\u003c\/p\u003e\n\n\u003cp\u003eGeeta Nayyar's collection is a testament to her commitment to demystifying medical concepts, making her books an invaluable resource for both seasoned experts and curious newcomers in the field of health and wellness literature. Whether you're seeking profound insights or practical advice, her works promise to enrich your knowledge and inspire a healthier lifestyle.\u003c\/p\u003e","products":[{"product_id":"dead-wrong-by-geeta-nayyar-9781394359882","title":"Dead Wrong","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eSave lives and improve public health by countering misinformation\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eDead Wrong: Diagnosing and Treating Healthcare’s Misinformation Illness\u003c\/i\u003e, a team of health misinformation experts delivers a first-hand account of the dangers posed by false narratives and snake oil in the face of deadly healthcare crises, like the COVID-19 pandemic. In the book, you’ll explore the challenges facing those who fight to restore truth to a place of primacy in the United States healthcare system, the strategies they use, and the lessons you can draw from their real-world stories.\u003c\/p\u003e\n\n\u003cp\u003eThrough interviews with healthcare leaders on the frontlines of the COVID-19 pandemic and an intuitive discussion of contemporary academic research, the authors highlight issues of critical importance in the quest to bring accurate information to the American public. You’ll also find:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAn exhortation to healthcare professionals to take up the cause of countering misinformation as if their lives and livelihoods depend on it.\u003c\/li\u003e\n  \u003cli\u003eA compelling portrait of the seriousness of the information predicament in which we currently find ourselves.\u003c\/li\u003e\n  \u003cli\u003eActionable, practical strategies for countering misinformation in today’s information ecosystem.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for clinicians, public health leaders, health-tech leaders, and health marketers, \u003ci\u003eDead Wrong\u003c\/i\u003e will also earn a place in the libraries of media professionals and community leaders with an interest in keeping the American public healthy and vibrant.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46790194823404,"sku":"9781394359882","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/12138463482684.jpg?v=1756967589"},{"product_id":"dead-wrong-by-geeta-nayyar-9781394150601","title":"Dead Wrong","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eSave lives and improve public health by countering misinformation\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eDead Wrong: Diagnosing and Treating Healthcare’s Misinformation Illness\u003c\/em\u003e, a team of health misinformation experts delivers a first-hand account of the dangers posed by false narratives and snake oil in the face of deadly healthcare crises, like the COVID-19 pandemic. In the book, you’ll explore the challenges facing those who fight to restore truth to a place of primacy in the United States healthcare system, the strategies they use, and the lessons you can draw from their real-world stories.\u003c\/p\u003e\n\n\u003cp\u003eIn this revised edition you’ll learn:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHow misinformation threatens organisational revenues, reputation, and patient health\u003c\/li\u003e\n    \u003cli\u003eHow to leverage existing systems to combat misinformation while meeting quality measures and boosting patient acquisition\u003c\/li\u003e\n    \u003cli\u003eHow to implement strategies for systemic change through new quality measures, research initiatives, and elevating healthcare professionals as authoritative voices for truth\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBased on feedback from leading healthcare executives, the book provides clearer frameworks for connecting anti-misinformation efforts to revenue generation and cost savings, offering practical pathways for healthcare leaders to protect both patient welfare and organisational sustainability in an era where scientific truth and institutional trust face unprecedented challenges.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for clinicians, public health leaders, health-tech leaders, and health marketers, \u003cem\u003eDead Wrong\u003c\/em\u003e will also earn a place in the libraries of media professionals and community leaders with an interest in keeping the American public healthy and vibrant.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47362553381100,"sku":"9781394150601","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/f7d6f5ba32c69c54a20031afc9e55950.jpg?v=1772937452"}],"url":"https:\/\/bookhero.co.nz\/collections\/geeta-nayyar.oembed","provider":"Book Hero","version":"1.0","type":"link"}