{"title":"Gail Anderson","description":"\u003cp\u003eGail Anderson’s books offer a vivid exploration of visual communication, focusing on graphic design, typography, and illustration. Through rich examples and insightful commentary, these works inspire creativity and deepen understanding of design principles within Arts \u0026amp; Culture.\u003c\/p\u003e\n\n\u003cp\u003eReaders will find a blend of practical ideas and artistic inspiration, from crafting compelling logos to telling stories through type. Anderson’s collections celebrate the power of design to shape perception and expression in contemporary culture.\u003c\/p\u003e","products":[{"product_id":"the-graphic-design-idea-book-by-steven-heller-9781780677569","title":"The Graphic Design Idea Book","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis book serves as an introduction to the key elements of good design.\u003c\/p\u003e\n\n\u003cp\u003eBroken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour.\u003c\/p\u003e\n\n\u003cp\u003eThe result is an instantly accessible and easy to understand guide to graphic design using professional techniques.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47384036245740,"sku":"9781780677569","price":44.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/27562103482821.jpg?v=1773397627"},{"product_id":"the-typography-idea-book-by-steven-heller-9781780678498","title":"The Typography Idea Book","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003ePlaying with typographic puzzle pieces is one of the joys of graphic design, and typographers have many entertaining, esoteric, and eccentric options at their disposal.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Typography Idea Book\u003c\/em\u003e presents 50 of the most inspiring approaches used by masters of the field from across the world.\u003c\/p\u003e\n\n\u003cp\u003eGeared towards helping you evolve different typographic styles, the book contains none of the technical jargon or tired old rules found in traditional tutorials, but is packed with practical techniques and iconic examples. From type transformation to abstraction, via overlapping, hand-lettering, vectorising, novelty typefaces, and puns, discover all the brilliant ideas you could be bringing to your own designs.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47433077489900,"sku":"9781780678498","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781780678498.jpg?v=1774765630"},{"product_id":"the-logo-design-idea-book-by-steven-heller-9781786274120","title":"The Logo Design Idea Book","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003e\u003ci\u003eThe Logo Design Idea Book\u003c\/i\u003e is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.\u003c\/b\u003e\n\n\u003cp\u003eThis guide is an indispensable resource for anyone looking to learn the basics about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration.\u003c\/p\u003e\n\n\u003cp\u003eWritten by Steven Heller and Gail Anderson, the world's leading authorities on design, \u003ci\u003eThe Logo Design Idea Book\u003c\/i\u003e includes 50 logo examples of good ideas in the service of representation, reputation, and identification.\u003c\/p\u003e\n\n\u003cp\u003eArrows, swashes, swooshes, globes, sunbursts, and parallel, vertical, and horizontal lines, words, letters, shapes, and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses, and institutions but are also associated, hopefully in a positive way, with the ethos or philosophy of those entities.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for students, beginners, or anyone curious about logo design!\u003c\/p\u003e\n\n\u003cp\u003eChapters include:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eGive personality to letters\u003c\/li\u003e\n    \u003cli\u003eDevelop a memorable monogram\u003c\/li\u003e\n    \u003cli\u003eMake a symbol carry the weight\u003c\/li\u003e\n    \u003cli\u003eTransform from one identity to another\u003c\/li\u003e\n    \u003cli\u003eMake a mnemonic\u003c\/li\u003e\n    \u003cli\u003eIllustrate with wit and humour\u003c\/li\u003e\n    \u003cli\u003eInclude secret signs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cb\u003eGet more design inspiration from other Idea Books:\u003c\/b\u003e\n\n\u003cp\u003e\u003ci\u003eThe Graphic Design Idea Book\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Illustration Idea Book\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Typography Idea Book\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47455785812204,"sku":"9781786274120","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/713K_7CMziL._SL1500.jpg?v=1774798547"},{"product_id":"the-illustration-idea-book-by-steven-heller-9781786273253","title":"The Illustration Idea Book","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis book serves as an introduction to the key elements of good illustration.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Illustration Idea Book\u003c\/em\u003e presents 50 of the most inspiring approaches used by masters of the field from across the world. Themes covered include creating characters, symbol and metaphor, illustrated lettering, inventing worlds and caricature.\u003c\/p\u003e\n\n\u003cp\u003eThe result is an instantly accessible, inspiring and easy to understand guide to illustration using professional techniques.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47461576179948,"sku":"9781786273253","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781786273253-the-illustration-idea-book.jpg?v=1774971578"},{"product_id":"type-tells-tales-by-steven-heller-9780500420577","title":"Type Tells Tales","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eType Tells Tales\u003c\/i\u003e focuses on typography that is integral to the message or story it is expressing. This is type that speaks—literally the voice of the narrator. And the narrator is the typographer.\u003c\/p\u003e\n\n\u003cp\u003eThis can be quite literal, for example, when letters come from the mouth of a person or thing, as in a comics balloon. It can be hand lettering, drawn with its own distinctive peculiarities that convey personality and mood. Precedents for contemporary work might be found in Apollinaire's calligram 'Il pleut' or Kurt Schwitters' children's picture book \u003ci\u003eThe Scarecrow\u003c\/i\u003e, or in Concrete Poetry, Futurist 'Words in Freedom', or Dadaist collage.\u003c\/p\u003e\n\n\u003cp\u003eSeeking out examples in the furthest reaches of graphic design, Steven Heller and Gail Anderson uncover work that reveals how type can be used to render a particular voice or multiple conversations, how letters can be used in various shapes and sizes to create a kind of typographic pantomime, and how type can become both content and illustration, as in Paul Rand's 'ROARRRRR'.\u003c\/p\u003e\n\n\u003cp\u003eLetters take the shape and form of other things, such as people, faces, animals, cars, or planes. There are examples of how typographic blocks, paragraphs, sentences, and blurbs can be used to guide the eye through dense information.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47464747958508,"sku":"9780500420577","price":60.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780500420577-type-tells-tales.jpg?v=1775052955"}],"url":"https:\/\/bookhero.co.nz\/collections\/gail-anderson.oembed","provider":"Book Hero","version":"1.0","type":"link"}