{"title":"Gaby Crucq-Toffolo","description":"\u003cp\u003eWelcome to the collection of works by Gaby Crucq-Toffolo, an esteemed author in the realms of business and entrepreneurship. With a focus on innovative and practical guidance, Gaby offers readers invaluable insights into the dynamic world of modern business practices.\u003c\/p\u003e\n\n\u003cp\u003eOne of her noteworthy contributions, \u003cem\u003eConcept Code\u003c\/em\u003e, is a book that challenges conventional thinking and encourages a strategic approach to entrepreneurship. It's a must-read for anyone looking to enhance their understanding of contemporary business strategies and develop a competitive edge.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're an aspiring entrepreneur or a seasoned business professional, Gaby Crucq-Toffolo's books offer a rich source of knowledge and inspiration. Dive into her work to uncover strategies that can propel your business endeavours to success.\u003c\/p\u003e","products":[{"product_id":"concept-code-by-gaby-crucq-toffolo-9789063694326","title":"Concept Code","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eConceptual thinking is a way of thinking with which you add a vision to a product, service, or organisation. In order to attract and bind your consumer, your concept becomes vital for your success. Content is key, as this determines the coherence of the concept. Consumers want to experience the story in every touchpoint of the concept and thus be fed again and again.\u003c\/p\u003e\n\n\u003cp\u003eThe producer must meet the emotional and functional needs of the consumer as well. So, besides to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable and doable.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eConcept Code\u003c\/em\u003e guides you through every stage of bringing life to an idea in order to become a fully matured concept. This book is the English edition of \u003cem\u003eConcept Denken\u003c\/em\u003e, published by BIS Publishers, and has sold more than 4,000 copies. Because of its success in this small country, we are convinced of international success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46719367217388,"sku":"9789063694326","price":65.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/bcc614636ec61fbfbe4878cac69e2d9b.jpg?v=1754914691"}],"url":"https:\/\/bookhero.co.nz\/collections\/gaby-crucq-toffolo.oembed","provider":"Book Hero","version":"1.0","type":"link"}