{"title":"Gabriele Troilo","description":"\u003cp\u003e\u003cstrong\u003eGabriele Troilo\u003c\/strong\u003e explores the intersection of marketing and creativity, offering insights tailored for dynamic industries where innovation drives success. Readers will find thoughtful analysis on how marketing strategies adapt and flourish within creative fields.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for students and professionals alike, Troilo's work blends theory with practical application, enriching the reader’s understanding of contemporary challenges in education and reference within creative markets.\u003c\/p\u003e","products":[{"product_id":"marketing-in-creative-industries-by-gabriele-troilo-9781350522602","title":"Marketing in Creative Industries","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe challenges of delivering value in industries as diverse as music, tourism, visual arts, heritage, and cinema are different from those one might encounter in conventional commercial organisations.\u003c\/strong\u003e This textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.\u003c\/p\u003e\n\n\u003cp\u003eMarketers in the creative industries create and deliver customer value through the experience of creativity. The creativity of producers in these worlds—artists, curators, athletes, for example—must be transformed into an experience for customers and consumers. The link between creativity, experience, and value informs and distinguishes the author’s marketing model: a framework that gives students the analytical and decisional tools needed to succeed in careers in arts and cultural marketing.\u003c\/p\u003e\n\n\u003cp\u003eThis vibrant textbook combines an innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and recommending a suitable managerial model for effective marketing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing in Creative Industries\u003c\/em\u003e is an ideal textbook for undergraduate and postgraduate students taking modules in marketing for a specific creative, cultural, or arts context.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47431542112492,"sku":"9781350522602","price":99.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350522602.jpg?v=1774557603"}],"url":"https:\/\/bookhero.co.nz\/collections\/gabriele-troilo.oembed","provider":"Book Hero","version":"1.0","type":"link"}