{"title":"Frans Melissen","description":"\u003cp\u003eFrans Melissen offers insightful works centred on the evolving landscape of customer experience, with a clear emphasis on sustainability and ethical practices. His writing merges practical strategies with thoughtful analysis, making complex concepts accessible for educators and professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect authoritative texts that bridge theory and application within the fields of education and reference, providing valuable tools for designing customer experiences that are both effective and environmentally responsible.\u003c\/p\u003e","products":[{"product_id":"sustainable-customer-experience-design-by-frans-melissen-9781138658554","title":"Sustainable Customer Experience Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eExperiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. \u003cem\u003eSustainable Customer Experience Design\u003c\/em\u003e focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.\u003c\/p\u003e\n\n\u003cp\u003eThe book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach.\u003c\/p\u003e\n\n\u003cp\u003eCritical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607851811052,"sku":"9781138658554","price":93.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138658554-sustainable-customer-experience-design.jpg?v=1778175854"},{"product_id":"sustainable-customer-experience-design-by-frans-melissen-9781138658547","title":"Sustainable Customer Experience Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eExperiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. \u003cem\u003eSustainable Customer Experience Design\u003c\/em\u003e focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.\u003c\/p\u003e\n\n\u003cp\u003eThe book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach.\u003c\/p\u003e\n\n\u003cp\u003eCritical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607851942124,"sku":"9781138658547","price":376.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138658547-sustainable-customer-experience-design.jpg?v=1778175870"}],"url":"https:\/\/bookhero.co.nz\/collections\/frans-melissen.oembed","provider":"Book Hero","version":"1.0","type":"link"}