{"title":"Frank Rose","description":"\u003cp\u003eExplore the insightful works of Frank Rose, a notable figure in the realm of Business and Entrepreneurship literature. With a keen eye for the intricate dance between media and technology, Rose offers readers a profound understanding of the digital age's impact on businesses and consumer behaviour.\u003c\/p\u003e\n\n\u003cp\u003eOne standout title in this category is \u003cem\u003eThe Sea We Swim In\u003c\/em\u003e. In this book, Rose delves into the art of storytelling in the modern world, illustrating how narratives shape our perception and drive action in the digital landscape. Through engaging anecdotes and practical insights, he unravels the power of stories in crafting effective business strategies and enhancing customer engagement.\u003c\/p\u003e\n\n\u003cp\u003eFrank Rose's works are essential for entrepreneurs, business leaders, and anyone eager to comprehend the evolving dynamics of storytelling in the digital era. Whether you're seeking to refine your business acumen or deepen your understanding of media's role in entrepreneurship, this collection offers valuable perspectives and strategies to navigate today's rapidly changing business environment.\u003c\/p\u003e","products":[{"product_id":"the-sea-we-swim-in-by-frank-rose-9781324074557","title":"The Sea We Swim In","description":"\u003cdiv class=\"book-description\"\u003e\nIn \u003cem\u003eThe Sea We Swim In\u003c\/em\u003e, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.\n\nWhether we're aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers—character, world, detail, voice—can unlock a way of thinking that's ideal for an age in which we don't passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told.\n\nLeading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to \u003cem\u003eThe Walking Dead\u003c\/em\u003e, Rose explains how they use stories to establish their identity and turn ordinary people into fans—and how you can do the same.\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855238910188,"sku":"9781324074557","price":41.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781324074557.jpg?v=1759265753"}],"url":"https:\/\/bookhero.co.nz\/collections\/frank-rose.oembed","provider":"Book Hero","version":"1.0","type":"link"}