{"title":"Frank L. Cioffi","description":"\u003cp\u003eFrank L. Cioffi’s works delve into the rich nuances of the English language, exploring its evolution, quirks, and everyday usage with engaging clarity. His books offer readers a thoughtful examination of language as a living, changing entity, ideal for those passionate about linguistics and the peculiarities of English.\u003c\/p\u003e\n\n\u003cp\u003eBlending education with insightful commentary, Cioffi’s writing appeals to both language enthusiasts and scholars. His titles invite readers to appreciate the depth and variety of English, making complex ideas accessible and stimulating within the realm of \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e.\u003c\/p\u003e","products":[{"product_id":"stellar-english-by-frank-l-cioffi-9780691239392","title":"Stellar English","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eAn indispensable guide to essential principles of English grammar and usage.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eStellar English\u003c\/em\u003e lays out the fundamentals of effective writing, from word choice and punctuation to parts of speech and common errors. Frank Cioffi emphasises how formal written English—though only a subdialect of the language—enables writers to reach a wide and heterogeneous audience.\u003c\/p\u003e\n\n\u003cp\u003eCioffi's many example sentences illustrating grammatical principles tilt in an otherworldly direction, making up a science fiction story involving alien invasion. Reading the book through will not only help you with your grammar but also reveal how the story ends!\u003c\/p\u003e\n\n\u003cp\u003eAn invaluable brief handbook for native and non-native speakers alike, \u003cem\u003eStellar English\u003c\/em\u003e avoids the jargon and emphasis on outdated rules found in typical grammar guides and shows how good writing uses carefully constructed language that's at once appropriate to an audience and communicates—without distractions or confusion—just what the writer wants.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47464229437676,"sku":"9780691239392","price":52.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780691239392-stellar-english.jpg?v=1775043790"},{"product_id":"one-day-in-the-life-of-the-english-language-by-frank-l-cioffi-9780691165073","title":"One Day in the Life of the English Language","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eGenerations of student writers have been subjected to usage handbooks that proclaim, \"This is the correct form. Learn it\"—books that lay out a grammar, but don't inspire students to use it. By contrast, this antihandbook handbook, presenting some three hundred sentences drawn from the printed works of a single, typical day in the life of the language—29 December 2008—tries to persuade readers that good grammar and usage matter. Using real-world sentences rather than invented ones, \u003cem\u003eOne Day in the Life of the English Language\u003c\/em\u003e gives students the motivation to apply grammatical principles correctly and efficiently.\u003c\/p\u003e\n\n\u003cp\u003eFrank Cioffi argues that proper form undergirds effective communication and ultimately even makes society work more smoothly, while nonstandard English often marginalises or stigmatises a writer. He emphasises the evolving nature of English usage and debunks some cherished but flawed grammar precepts. Is it acceptable to end a sentence with a preposition? It is. Can you start a sentence with a conjunction? You can. OK to split an infinitive? No problem.\u003c\/p\u003e\n\n\u003cp\u003eA grammar and usage handbook like no other, \u003cem\u003eOne Day in the Life of the English Language\u003c\/em\u003e features accessible chapters divided into \"Fundamentals,\" \"Fine Tuning,\" and \"Deep Focus,\" allowing readers to select a level most suited to their needs. It also includes a glossary, a teachers' guide, and a section refuting some myths about digital-age English.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47597429260524,"sku":"9780691165073","price":106.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/0aa57130349ad753fb4ef508699aa7b0.jpg?v=1777959116"},{"product_id":"the-imaginative-argument-by-frank-l-cioffi-9780691174457","title":"The Imaginative Argument","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMore than merely a writing text, \u003cem\u003eThe Imaginative Argument\u003c\/em\u003e offers writers instruction on how to use their imaginations to improve their prose. Cioffi shows writers how they can enliven argument—the organising rubric of all persuasive writing—by drawing on emotion, soul, and creativity, the wellsprings of imagination.\u003c\/p\u003e\n\n\u003cp\u003eWhile Cioffi suggests that argument should become a natural habit of mind for writers, he goes still further, inspiring writers to adopt as their gold standard the imaginative argument: the surprising yet strikingly apt insight that organises disparate noises into music, that makes out of chaos, chaos theory. Rather than offering a model of writing based on established formulas or templates, Cioffi urges writers to envision argument as an active parsing of experience that imaginatively reinvents the world.\u003c\/p\u003e\n\n\u003cp\u003eCioffi's manifesto asserts that successful argument also requires writers to explore their own deep-seated feelings, to exploit the fuzzy but often profoundly insightful logic of the imagination. But expression is not all that matters: Cioffi's work anchors itself in the actual. Drawing on Louis Kahn's notion that a good architect never has all the answers to a building's problems before its physical construction, Cioffi maintains that in argument, too, answers must be forged along the way, as the writer inventively deals with emergent problems and unforeseen complexities.\u003c\/p\u003e\n\n\u003cp\u003eIndeed, discovery, imagination, and invention suffuse all stages of the process. \u003cem\u003eThe Imaginative Argument\u003c\/em\u003e offers all the intellectual kindling that writers need to ignite this creativity, from insights on developing ideas to avoiding bland assertions or logical leaps. It cites exemplary nonfiction prose stylists, including William James, Ruth Benedict, and Erving Goffman, as well as literary sources to demonstrate the dynamic of persuasive writing.\u003c\/p\u003e\n\n\u003cp\u003eProvocative and lively, it will prove not only essential reading but also inspiration for all those interested in arguing more imaginatively and more successfully. This edition features new chapters that cover the revision process in greater depth, as well as the particular challenges of researching and writing in the digital age, such as working with technology and avoiding plagiarism. The book also includes new sample essays, an appendix to help instructors use the book in the classroom, and much more.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47599474409708,"sku":"9780691174457","price":84.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/ea4c0bc91020e3b75ad167554dfbf87c.jpg?v=1778022417"}],"url":"https:\/\/bookhero.co.nz\/collections\/frank-l-cioffi.oembed","provider":"Book Hero","version":"1.0","type":"link"}