{"title":"Frank Bjoern","description":"\u003cp\u003eDiscover the compelling works of \u003cem\u003eFrank Bjoern\u003c\/em\u003e, a captivating author renowned for his insightful explorations of history and human experience. His writing delves into the societal intricacies and personal narratives that shape our world, offering readers a profound understanding of both the past and present.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is \u003cstrong\u003eIn the Long Run We Are All Dead\u003c\/strong\u003e, a book that elegantly interweaves biography and memoir, shedding light on the impactful journeys of its subjects and their influence on contemporary society. Bjoern’s ability to blend factual history with personal stories offers a unique perspective that enriches the reader's knowledge and appreciation of diverse life experiences.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a history enthusiast or new to biography and memoirs, Frank Bjoern’s books promise a thoughtful and engaging reading experience that will resonate long after the last page is turned. Explore this collection to immerse yourself in narratives that challenge and inspire.\u003c\/p\u003e","products":[{"product_id":"in-the-long-run-we-are-all-dead-by-frank-bjoern-9781913368579","title":"In the Long Run We Are All Dead","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA fascinating and entertaining account of the lives of the most important economists of the past.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eUntil the late nineteenth century, economics couldn’t be studied at the university level; the field was the domain of well-educated figures whose radical curiosity drew them to a discipline that was little understood and often ridiculed. \u003cem\u003eIn the Long Run We’re All Dead\u003c\/em\u003e tells the story of one of those figures in each of its thirteen chapters. Each of these extraordinary lives is worthy of fiction, and the manner of their deaths, oddly, often illuminates their work.\u003c\/p\u003e\n\n\u003cp\u003eBjörn Frank shows us how these economists developed the theories for which they became famous and explains those ideas—utilitarianism, social costs, the endowment effect, and others—with reference to the lives of their creators in an engaging, irreverent, even comic style. Frank also takes daring leaps into speculation, considering how the principles of these long-gone economists might be applied to problems of today and of the future.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855786266860,"sku":"9781913368579","price":43.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6354283482869.jpg?v=1759277502"}],"url":"https:\/\/bookhero.co.nz\/collections\/frank-bjoern.oembed","provider":"Book Hero","version":"1.0","type":"link"}