{"title":"Evan Lucas","description":"\u003cp\u003eWelcome to the Evan Lucas collection at our online bookstore, a treasure trove for anyone looking to enhance their understanding of finance and investment. Renowned for his expertise and insightful writing, Evan Lucas provides readers with practical knowledge and strategies to navigate the complex world of finance.\u003c\/p\u003e\n\n\u003cp\u003eAmong his acclaimed works, \"Mind Over Money\" stands out as a must-read for those eager to explore the psychology behind financial decision-making. This book not only equips you with the necessary tools to improve your financial literacy but also offers a deeper understanding of the emotional and behavioural aspects involved in managing money.\u003c\/p\u003e\n\n\u003cp\u003eAs you delve into Evan Lucas's works, you'll discover a world where finance meets psychology, enabling you to master your finances with confidence and clarity. Whether you're a seasoned investor or a curious beginner, Lucas's engaging and educational style ensures that you gain valuable insights and practical skills.\u003c\/p\u003e\n\n\u003cp\u003eExplore Evan Lucas's collection today and take a significant step towards mastering your financial future.\u003c\/p\u003e","products":[{"product_id":"mind-over-money-by-evan-lucas-9781922611857","title":"Mind over Money","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eOne of the best written and most sophisticated books on personal finance that I've read (and I've read a few). \u003cstrong\u003eALAN KOHLER\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eLeading economist Evan Lucas's bestselling guide to mastering your mindset and making better financial decisions is now available in a smaller, more affordable format, with two bonus chapters of updated information.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMind over Money\u003c\/em\u003e has helped thousands of readers understand their money personality better and how their thinking and mindset drive their money behaviour.\u003c\/p\u003e\n\n\u003cp\u003eWhat drives our behaviour and attitude to money? All too often we ignore logic and make decisions around money that we know aren't entirely rational. That's because money isn't just about finances—it's deeply tied up with our emotions, our learned behaviours, and our biases.\u003c\/p\u003e\n\n\u003cp\u003eIn the first of the new chapters, readers learn why having gratitude for what you have will improve your relationship with money.\u003c\/p\u003e\n\n\u003cp\u003eIn the second bonus chapter, the author explores the very human trait of falling into cost sinkholes—failing ventures we continue to throw resources at purely because we have done so previously—and how we can learn to cut our losses and, even better, prevent ourselves from falling into these sinkholes in the first place.\u003c\/p\u003e\n\n\u003cp\u003eThis updated edition is certain to find a whole new readership in the current challenging economic environment.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46714826424556,"sku":"9781922611857","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14529693482872.jpg?v=1754372115"}],"url":"https:\/\/bookhero.co.nz\/collections\/evan-lucas.oembed","provider":"Book Hero","version":"1.0","type":"link"}