{"title":"Eugene Sivadas","description":"\u003cp\u003e\u003cstrong\u003eEugene Sivadas\u003c\/strong\u003e specialises in insightful works on marketing and business strategy. His writing offers a clear exploration of the mechanisms and channels that drive effective marketing in modern commerce, making complex concepts accessible to both professionals and students.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a focused approach to \u003cem\u003eMarketing Channel Strategy\u003c\/em\u003e and related topics, with an emphasis on practical frameworks and real-world applications within the business and entrepreneurship landscape.\u003c\/p\u003e","products":[{"product_id":"marketing-channel-strategy-by-robert-palmatier-9781138593930","title":"Marketing Channel Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMarketing Channel Strategy: An Omni-Channel Approach\u003c\/em\u003e is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.\u003c\/p\u003e\n\n\u003cp\u003eThe omni-channel is different from the multi-channel. It recognises not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality.\u003c\/p\u003e\n\n\u003cp\u003eAdvanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.\u003c\/p\u003e\n\n\u003cp\u003eA full set of PowerPoint slides accompany this new edition, to support instructors.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47606682517740,"sku":"9781138593930","price":564.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138593930-marketing-channel-strategy.jpg?v=1778155361"}],"url":"https:\/\/bookhero.co.nz\/collections\/eugene-sivadas.oembed","provider":"Book Hero","version":"1.0","type":"link"}